Marketing Manager

Total Product Events, a subsidiary of Kretek International, is the owner of Total Product Expo (TPE), the first big B2B buying show of the year that brings together thousands of independent retailers, local distributors, brands, and manufacturers. We are seeking a Marketing Manager who owns and executes the full Total Product Expo (TPE) marketing plan across all channels. This role is accountable for ensuring that every campaign, asset, and initiative is delivered on time, aligned with strategy, and optimized to drive exhibitor and attendee growth.

Purpose of Job
This individual serves as the central execution lead for TPE marketing, managing day-to-day operations, coordinating cross-functional resources, and ensuring all components of the marketing plan are successfully brought to market.

This role is fully accountable for the successful execution of all marketing initiatives for both exhibitors and attendees.

The TPE team is a united, fast-paced team that is located in Moorpark, CA.

Duties & Responsibilities
Marketing Operations & Campaign Execution

Build and manage the master campaign calendar aligned to event milestones

Own end-to-end execution of marketing campaigns across all channels

Track progress and proactively address risks or delays

Ensure all deliverables are completed on time and meet quality standards

Coordinate execution across email, website, creative, direct mail, and partnerships

Align messaging, timing, and targeting across all audiences

Serve as the central point of contact for internal teams and external partners

Website & Digital Oversight

Own marketing-driven updates to the TPE website

Partner with web development to implement updates and new pages

Ensure website content supports campaign goals and conversion

Team & Resource Management

Guide, mentor, and manage the marketing department’s daily activities.

Directly manage the Email/CRM Specialist

Coordinate work across designer, content, and web development resources

Ensure alignment on priorities, timelines, and deliverables

Manage external vendors and agency partners

Coordinate with the agency on paid media, social, and influencer execution

Ensure all partners are aligned with campaign timelines and deliverables

Email & Campaign Alignment

Partner with Email/CRM Specialist to execute campaign sends

Ensure alignment between email, landing pages, and campaign messaging

Creative & Content Execution

Partner with the head of creative services, designer and content resources to develop campaign assets

Ensure creative consistency across all channels

Manage asset production timelines and approvals

Upload assets and ensure optimal user experience for exhibitor tools

Success Metrics

On-time delivery of all campaign components

Campaign execution aligned to strategic timeline

Improved cross-channel consistency and efficiency

Contribution to customer registration and engagement goals

Qualifications

5–8 years of experience in marketing, campaign management, or marketing operations

Proven experience executing multi-channel marketing campaigns (email, web, digital, etc.)

Experience managing project timelines and coordinating cross-functional teams

Prior experience managing at least one direct report preferred

Familiarity with email marketing platforms and CRM systems (e.g., MailChimp, Zoho, HubSpot, Salesforce, Marketo)

Experience working with external vendors and/or marketing agencies

Excellent organizational, communication, and time management skills

Proficiency in Microsoft Office; familiarity with marketing tools and platforms preferred (Asana, Teams)

Bachelor’s degree in marketing, Business, Communications, or related field preferred

Some travel is required.

Physical Requirements
Ability to sit for extended periods.

Others
Supervisory Responsibility:
The position has people supervisory responsibility.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Safety
The incumbent must be able to perform this job safely without endangering the health or safety of self or others.

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