Position Summary
As the Creative Director, you will lead the creative heart of 33 USA. Your mission is to translate iconic Japanese IP into resonant brand experiences for North American audiences. You will architect an integrated creative vision that spans advertising, live events, social media, and PR.
Responsibilities
- Architect the Creative North Star: Set the overarching creative direction for integrated campaigns, brand identities, and product experiences.
- Develop cohesive content strategies that live seamlessly across online and offline touchpoints (Social, PR, Digital Ads, and Experiential).
- Localize and adapt the "Tone & Manner" of Japanese IP to align with North American fandom culture while preserving the original spirit.
- Translate complex IP concepts into compelling, tangible brand moments for both digital and physical environments.
- Lead and inspire a diverse team of Art Directors, Copywriters, Designers, Motion Designers, and Video Creators.
- Assemble and direct bespoke creative pods for specific projects, ensuring the right talent is matched to the right challenge.
- Scout and manage external creative partners, freelance talent, and production studios to scale capabilities.
- Lead the creative component of new business pitches, presenting bold strategies and concepts that win high-value accounts.
- Act as the primary creative point of contact for C‑suite and senior marketing clients.
- Partner closely with internal divisions (BizDev, PR, Social, Events) across our Tokyo and LA branches to deliver holistic, 360‑degree proposals.
- Identify opportunities to expand existing accounts through creative innovation and trust‑based relationship building.
- Ensure total brand consistency across all outputs, maintaining the highest standards of aesthetic and strategic integrity.
- Oversee the review process and provide final sign‑off on all creative deliverables.
- Navigate complex IP licensing requirements and production committee approval processes to ensure marketing goals meet licensor standards.
- Oversee project budgets, schedules, and resource allocation in collaboration with Producers.
- Manage multiple high‑priority projects simultaneously, ensuring on‑time delivery and budget adherence.
Qualifications
- Experience: 5+ years as a Creative Director, preferably within a fast‑paced agency environment (Advertising, Marketing, or Creative).
- Portfolio: A diverse online portfolio demonstrating mastery in integrated campaigns and brand storytelling; URL must be provided.
- Presentation Skills: Proven track record presenting to and influencing senior‑level clients and stakeholders.
- Market Knowledge: Deep understanding of the North American advertising and entertainment landscape.
Preferred
- Direct experience in the entertainment industry (Anime, Gaming, or Pop Culture).
- Experience designing physical event booths or immersive brand activations.
- Business‑level proficiency in both Japanese and English.
- Familiarity with Japanese IP licensing workflows and production committee structures.
- Cultural Fluency: A deep passion for and understanding of North American fandoms and social media trends.
Skills & Attributes
- Cultural Sensitivity: Ability to respect the original "world‑view" of Japanese IP while making it accessible to a Western audience.
- Multi‑disciplinary Eye: Keen aesthetic sense for visual design, copy, and user experience.
- Leadership: Strong interpersonal skills to unify internal teams and external vendors.
- Agility: Flexibility to accept constructive feedback and pivot strategies in a dynamic, high‑growth environment.
Tools
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects)
- Google Workspace
- Notion or similar collaborative platforms
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Hybrid Work Model
- A number of company‑designated benefit programs covering all employees as prescribed by law.
While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion.
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