Channel Marketing Manager

Channel Marketing Manager – Fort Mill, South Carolina (Full‑time, Permanent)

Overview
Reporting to the Director of Marketing, the Channel Marketing Manager is responsible for developing and implementing B2B marketing strategies for a specific channel or channels. The role is a results‑driven, highly motivated position that drives sales and brand awareness through market intelligence, education, training, and partnership building.

Key Responsibilities

Market Analysis

Develop and articulate a deep understanding of paper products and associated industries, including market trends, competitors, and customer needs across retail, .com (where applicable) and B2B market channels.

Deliver periodic marketplace analyses and audits, including ad‑hoc key account sales analysis, promotional schedules, business opportunity analysis, and marketplace and competitive landscaping.

Identify and execute opportunities for qualitative and quantitative market research to support business priorities and strategies.

Regularly analyze industry data sources for trends, impact, and insights and develop communication strategies for both internal and external stakeholders.

Developing Marketing Strategies

Establish and execute channel strategy through collaboration with key stakeholders (product management, sales leadership, sales operations).

Develop long‑range strategy for the assigned channel.

Conduct analysis and periodic reviews of Domtar’s value proposition for the assigned channel, competitive landscape, customers, and consumer trends to enhance brand equity and market position.

Develop, execute, and articulate the value proposition and key messaging for the customer/channel.

Maintain knowledge of product lines sold into the assigned channel to enable effective marketing programs and creative execution.

Define branding strategy and manage consistent, relevant voice across all brand touchpoints to drive growth and marketplace success.

Marketing Campaigns

Develop sector communication plans including campaign strategies while collaborating with channel sales teams.

Establish specific goals for tradeshows and events and develop metrics to gauge success.

Conduct research on target personas, customer journey, buyer needs, and purchasing decisions.

Translate customer behavior and needs into key insights to drive channel distribution and market share.

Customer Relationship Management

Identify marketing opportunities for customer engagement at face‑to‑face events.

Support product training execution where required.

Marketing Communications and Content Management

Lead omni‑channel marketing efforts to drive sales and increase customer engagement and loyalty within the assigned channel.

Manage analysis and communication of channel‑specific promotional programs, implementing best practices to achieve maximum returns.

Develop sales tools and collateral specific to the assigned channel and customer set.

Identify and target key resources at trade publications and trade associations.

Cross‑functional Collaboration

Manage partnerships and projects with internal and external agencies and vendors.

Key Skills

Marketing Strategy

Brand Management

Product Knowledge

Communication Skills

Customer Focus

Sales Enablement

Analytics

Creativity and Innovation

Multi‑task Ability

Influence without direct authority

Qualifications

BS/BA in Marketing or related field.

5 years of sales/marketing experience with demonstrated effectiveness.

Advanced degree desirable.

Proficiency in Microsoft Office suite.

Experience with SalesForce/Pardot or similar CRM tools.

Excellent presentation skills.

Proven cross‑functional team leadership experience.

Successful project management experience.

Experience and knowledge of marketing, sales, and business processes.

Proficiency in data use and analysis for developing strategic insights.

Experience developing and managing digital marketing strategies to drive awareness and consideration of channel products and services.

Direct experience in the paper industry a plus.

Proficiency in customer analytics and insights for strategies a plus.

Equal‑Opportunity Employer

Domtar is an equal‑opportunity employer. Qualified applicants will be considered without regard to age, race, color, sex (including gender identity or expression, sexual orientation, and pregnancy), marital status, religion, national origin, genetic information, disability, or veteran status. We are also committed to ensuring reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1974 and Title I of the Americans with Disability Act of 1990.

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