Role: Senior Account Manager (Digital Ad Campaigns)
Location: Santa Monica, CA & NYC, NY
Pay Rate: $75/hr on W2
Job Description
We’re looking for a Senior Account Manager, Contract to join the team! In working with the Sales team, you will work in a fun, fast-paced and fluid environment. You’ll help analyze and optimize campaign performance, strategically plan branded and performance video campaigns, and lead complex platform work streams.
What you’ll do:
Dive deep into campaign performance data; guide KPI driven measurement strategies, identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell and pitch opportunities
Lead projects involving complex work streams and cross-functional collaboration
Partner with Sales (Account Management / Client Partners), and cross-functional partners (ie. Creative Strategists, Marketing Science) throughout the RFP and pitch process to develop innovative, insight-driven digital campaigns, bringing measurable ROI for our clients
Collaborate on the creation of collateral for product update discussions, education for advertisers and agencies on new and existing products, and consultation on best practices to drive optimal performance and innovative campaigns
Develop best-in-class case studies that deliver a constantly evolving test-and-learn agenda across the category
Required Skills
Advanced Excel, Keynote and PowerPoint skills, as well as experience with analyzing datasets and delivering actionable insights
Incredibly data driven, with deep understanding of advertising performance metrics
Proven experience working effectively with cross-functional teams and all levels of management
Expert understanding of advertising performance metrics
Deep understanding of media management within a biddable auction advertising environment and demonstrated skill in educating others (e.g., advertisers, agencies)
Ability to work in a fast paced environment and adapt to changes
Ability to lead multiple projects with strong attention to detail
Exceptional communication skills; both written and verbal
Exceptional organizational and prioritization skills
Required Education
BS/BA degree in business, communications, marketing, or another related area of study or equivalent years of experience
Required Years of Experience
Experience in the digital media industry with a focus on performance and brand marketing, ad-tech, programmatic in real-time bidding marketplaces, or a related field
5+ years working with clients to understand the brand strategy, product attributes, main competitors, and major issues facing their business, while performing in-depth data analysis to create stories that drive campaign performance, delivering both short and long term strategies
Deep familiarity via hands-on-keyboard experience with the client product and/or similar social/programmatic ad buying platforms; 3+ years full funnel campaign activation and measurement experience within Awareness, Consideration and Conversion tactics (with sufficient Pixel familiarity and expertise)