Marketing Operations Specialist

Marketing Operations Specialist
We are seeking a dynamic and detail-oriented Marketing Operations Specialist to join our Marketing Operations team. This role combines strategic oversight of digital campaign management with meticulous quality assurance for marketing materials. The ideal candidate is technically adept, data-driven, and passionate about ensuring the highest quality marketing experiences for our enterprise-level clients. Experience in creative content and HTML will be considered a plus.

How you will make an impact

Collaborate with clients, partners, and internal teams to plan, set up, deploy, and monitor loyalty marketing campaigns within marketing automation systems (e.g., Marketo, Airship, Salesforce Marketing Cloud).

Gather, document, and refine campaign goals and requirements, and lead kick-off meetings to define workstreams, deliverables, and timelines.

Oversee multi-channel messaging campaigns, including personalization, segmentation, and A/B/multivariate testing.

Proofread digital content to ensure accuracy in spelling, grammar, and punctuation, and conduct QA of digital assets to ensure consistent user experiences across various email clients, browsers, and operating systems. Identify process inefficiencies and recommend workflow improvements, developing detailed campaign documentation and client-specific instructions. Manage risk by ensuring timely reviews and approvals, and ensure compliance with tagging, marketing measurement, and performance reporting standards.

Communicate project status in daily team meetings and manage daily campaign priorities and resource allocation.

Stay updated on industry best practices in marketing technology and quality assurance and identify new technologies or tools that could improve campaign effectiveness or QA processes.

What you need to be successful

3+ years of experience in digital campaign management or a similar role

2+ years of QA experience focused on marketing materials

HTML and basic CSS; creative design experience

Strong knowledge of marketing automation platforms and personalization solutions; Strong analytical, problem-solving, and communication skills. Detail-oriented with excellent organizational and time management abilities.

Comfortable managing multiple projects and deadlines simultaneously.

Nice-to-Have Skills

Familiarity with Adobe Workfront

Familiarity with data-driven marketing strategies and performance analytics

Familiarity with cross-browser testing on MacOS, iOS, Windows, and Android

Familiarity with creative production process

Experience with tools like Litmus, Validity, or similar QA platforms

Kobie a place for all
We don’t just accept differences – we embrace, share, and celebrate them!

Employment at Kobie is based solely on a person's merit and qualifications, directly related to professional competence.
We do not discriminate against any teammate or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis under the law.

We are fiercely committed to fostering a workplace where teammates draw upon their own diverse background, experiences, and perspectives so that they feel welcomed to bring their authentic self to work every day.
While our leadership team fully and completely supports our policy of nondiscrimination and equal opportunity, all teammates share the responsibility to ensure we incorporate the principles of equity, diversity, and inclusion throughout Kobie.

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