Marketing and Social Media Coordinator

Marketing and Social Media Coordinator for Meridiana at Rise Communities We are currently seeking a dynamic, experienced marketing professional to join our internal marketing department and oversee the social media marketing and realtor relations of Meridiana, a top selling master planned community south of Houston.
The Marketing Coordinator will report to the Marketing Manager and be responsible for executing and measuring the results of a wide variety of strategic marketing initiatives as it relates to home sales and community branding. Daily responsibilities include social media branding, social media advertising, social media maintenance, realtor relations duties, community involvement, event planning and execution, overseeing realtor promotions and assisting the marketing team on other initiatives.
This role has a heavy emphasis on improving digital effectiveness and experience with social media ads, posts, post planning, blogs, public relations, and other digital channels is preferred. Other responsibilities include meeting with top selling realtors, communicating with realtor database, attending community CE classes, maintaining the realtor incentive program, and more.
This is a fast-paced, data driven role and unique opportunity to build a brand and place where families grow, neighbors become friends, lifestyle dreams are achieved and memories are made. If you have worked for a homebuilder, an ad agency or in a strong marketing role and are looking to take your experience to the next level, please apply!
Although this position holds regular weekday hours, qualified candidates must be able to work full-time hours that are flexible and will occasionally include nights, weekends and holidays. Please note that many activities may take place outdoors.
Responsibilities Establish marketing goals and execute marketing plan with direction from the development team
Build awareness, generate leads, and drive demand and traffic onsite to meet home sales projections
Measure the success of marketing programs quarterly against defined goals, adjusting as needed
Analyze data to ensure target market is being reached and measure ROI
Marketing Implementation Monitor and oversee implementation of marketing initiatives with outside service providers such agencies, designers, sign companies, builders and realtor partners
Oversee and contribute to design of marketing initiatives such as website development and management, video production, digital marketing, e-newsletters, direct mail, social media, print advertising, public relations, blog postings, collateral, referral programs and signage.
Selectively write copy for social media and edit work produced by others
Oversee and ensure the integrity of community brand
Coordinate and execute the realtor program and meetings for development and builders
Organize and lead regular builder meetings with community builder partners
Meet with realtor personnel regularly
Manage social media channels for digital marketing performance, event lead generation, and brand awareness
Be aware of marketplace and identify unique opportunities to build brand awareness for the community
Research target audience and demographics, and discover current trends
Create engaging text, video, and image content
Monitor web traffic
Budgeting and Expense Control Help determine marketing budgets and monitor monthly expenses, measure lead source, and ROI
Seek the most cost effective and creative ways to reach target markets and achieve market awareness
Measure lead source data and regularly report on key success metrics
Supplement and utilize central database management for reporting and lead insight
Event Coordination Coordinate regular realtor events, photo shoots and CE Classes to contribute to sales
Attend both large and small-scale public marketing events to build awareness and sell homes, as needed
Attend large and small-scale public marketing events to obtain video and photography for use on social media platforms
Work in conjunction with the resident lifestyle program and assist with homeowner events, as needed
Requirements Degree in Marketing, PR, Communications or related field
2+ years experience in a marketing position, preferably in homebuilding/development
Experience with Community Grand Openings, Home Sales, Realtor Relations and/or Pre-Sale strategy a plus
Excellent communication and organizational skills and the ability to manage details efficiently
Ability to work effectively in a flexible, fast-paced environment with multiple priorities and frequent deadlines
Knowledge of Salesforce is a plus
Driven Individual with the ability to work independently as a self-starter
We provide competitive salaries, health insurance, Paid Time Off, 401k and other unique benefits. Rise Communities is an Equal Opportunity Employer.

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