Marketing Manager, Retirement and Annuity Marketing

Annuities Marketing Manager

Our Annuities Marketing Manager will support the annuities and retirement services line of business, reporting to the Head of Wealth Management & Channel Marketing Strategy. This person will drive the development and execution of marketing campaigns, content, and programs in support of growth in the retirement services space. The role will serve as a key contributor, working alongside the full marketing organization and partners within the business. They will be responsible for marketing, communications, and inventory management within this line of business and work to execute with excellence.
Key stakeholders include Product Development, Distribution, Compliance, Legal, Technology, Design, and outside vendors.
Responsibilities:

Campaigns: Support and execute campaigns geared toward advisor enablement and consumer education. Collaborate with distribution and product teams to ensure messaging resonates with external audiences.
Content: Develop, maintain, track and update collateral, presentations, thought leadership, and digital assets for use by advisors.
Project Management: Execute on projects, track KPIs, and enhancements across our owned and third-party channels.
Cross-Functional Collaboration: Work closely with Product Development, Distribution, Compliance, Legal, Technology, Wholesalers and external vendors to deliver integrated marketing solutions. Work cross-functionally to ensure all necessary partners have provided input on materials/projects.
Inventory Management: Managing content inventory for usage and expirations, making recommendations on suite of materials.
Market Intelligence: Monitor competitive trends, gather insights from third party partners, and recommend enhancements to Guardian's annuity offerings and marketing approach.
Success Measures:

Tracked KPIs relating to product launches, sales campaigns, and materials.
Consumer-focused, data-driven approach to marketing.
Ensure items are updates prior to expiration.
Collaborative relationships across Guardian.
Skills:

Annuity Management: Has a knowledge of and experience with annuities– minimum 3-5 years annuity marketing experience.
Project Management: Proven ability to manage multiple projects and campaigns simultaneously.
Communication: Excellent written and verbal communication skills; able to tailor messaging for external partners and internal stakeholders.
Collaboration: Highly collaborative, cross-functional approach; experience working with sales, product, and compliance teams.
Regulatory Acumen: Demonstrated knowledge of marketing in highly regulated industries, especially annuities.
Adaptability: Flexible and solution-oriented, able to respond to changing market and partner needs.
Drive and Approach: Sense of urgency and solution orientation. Ability to work effectively in a variety of situations and respond to change with a positive attitude. Drive towards independent personal growth while acting as part of team, helping to drive our core values.
Exhibit company values in organizing how we act, treat others, and treat our clients.
Education:

Bachelor's degree required; advanced degree or certifications in marketing, finance, or related field a plus.
Location:

This role is hybrid with 3 days a week in office 2 days a week remote. Can be based out of one of our Hub locations in Hudson Yards, NY, Holmdel NJ or Bethlehem PA
Salary Range:

$82,770.00 - $135,975.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.