Field Marketing Manager

Field Marketing Manager

Pelvic Rehabilitation Medicine (PRM) is seeking a strategic, relationship-driven Field Marketing Manager to support regional growth initiatives across our national network of Centers of Excellence.
This role sits at the intersection of marketing, provider partnerships, referral growth, and local market expansion. The Field Marketing Manager is responsible for developing and managing regional referral relationships, supporting provider visibility and engagement, activating local growth initiatives, and contributing to patient volume growth across assigned territories.
Unlike traditional healthcare business development roles focused on transactional outreach or routine office visits, this role is highly strategic and integrated within PRM's Growth & Marketing organization. Field Marketing Managers partner closely with surgeons, non-operative providers, campaign management, digital marketing, operations, and executive leadership to strengthen PRM's regional presence and referral ecosystem.
Field Marketing Managers serve as the primary relationship owner for assigned territories and play a critical role in scaling PRM's national brand while supporting local market growth.
Core Responsibilities
Territory Growth & Referral Strategy
Own regional referral relationship development across assigned markets
Build and maintain strategic referral pipelines across Tier 1, Tier 2, and Tier 3 provider networks
Support growth of both surgical and non-operative service lines within assigned territories
Identify opportunities for referral expansion, partnership development, and local market activation
Contribute to territory growth goals tied to NPVs, admits, and referral pipeline influence
Support pipeline development initiatives for denovo and expansion markets
Provider Partnerships & Relationship Management
Serve as the primary field marketing partner for assigned providers and territories
Develop and maintain relationships with key referring physicians, healthcare organizations, and strategic partners
Coordinate high-value provider meetings, VIP visits, and strategic introductions for PRM surgeons and providers
Support provider visibility initiatives including educational events, partnerships, webinars, and regional activations
Partner with providers to identify local growth opportunities and market needs
Campaign & Market Activation
Partner closely with Campaign Management to execute regional growth initiatives and local market activations
Support execution of denovo launches, referral campaigns, educational programming, and strategic partnerships
Assist with market-specific outreach aligned with national marketing initiatives
Collaborate with Digital Marketing and Content teams to support local market awareness and referral growth strategies
Participate in select conferences, provider events, and strategic partnership opportunities as needed
Cross-Functional Collaboration
Partner closely with Marketing, Operations, Intake, and Provider teams to align regional growth efforts
Provide field insights and market intelligence to internal stakeholders and leadership
Support forecasting discussions and growth planning initiatives
Collaborate with Campaign Managers to ensure alignment between national campaigns and local market execution
Reporting & Performance
Track and report on referral pipeline development, strategic partnerships, provider engagement, and market activity
Monitor territory performance and contribute to growth forecasting discussions
Maintain organized documentation of outreach, relationships, and territory initiatives
Support achievement of territory growth goals tied to surgical and non-operative volume growth
Operating Model
Referral pipeline development
Strategic provider partnerships
Local market activation
Regional growth support
Denovo market expansion
Cross-functional marketing collaboration
This role is relationship-based and growth-oriented, not transactional sales-focused. Field Marketing Managers act as strategic regional growth partners supporting long-term provider engagement and market development initiatives.
Territory Structure
Each Field Marketing Manager owns a defined geographic territory and serves as the strategic relationship lead for providers, referral partners, and regional growth initiatives within that market.
The role supports:
Surgical growth initiatives (approximately 70%)
Non-operative / pelvic pain service line growth (approximately 30%)
Requirements
Qualifications
4+ years of experience in healthcare marketing, provider relations, field marketing, referral growth, or strategic business development
Strong relationship-building and communication skills
Experience working cross-functionally within fast-paced healthcare organizations
Highly organized with ability to manage multiple markets and priorities simultaneously
Comfortable working independently across assigned territories
Experience supporting physician practices, specialty healthcare, or multi-location healthcare organizations preferred
Passion for women's health, healthcare advocacy, and patient-centered care strongly preferred
Success Metrics
Referral pipeline growth influence
Strategic provider engagement
Territory NPV and admit contribution
Provider partnership development
Local market activation success
Denovo pipeline development
Cross-functional collaboration and execution