SEO Manager

Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking an SEO Manager.

You'll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You'll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Where you'll be working:

Knoxville, TN

What you'll be doing:

Training, managing, supervising programmatic media planner/buyers
Develop and expand on departmental process and programmatic prowess
Communicate with clients on marketplace intelligence, and present media strategies, plans & recommendations
Provide guidance to Strategy, Analytics and Account Service to ensure alignment with and delivery against client KPI's
Oversee team training and mentoring and lead the implementation and development of all new and existing processes
Act as programmatic departmental liaison with other departments concerning the allocation of planning and buying resources in programmatic
Work with the individual planners, ensure that all programmatic media plans are strategic, deliver on client objectives, and meet stated goals
Align with the Associate Director of Programmatic, be an agency representative in client presentations of programmatic strategy and plans
Provide regular oversight of campaign execution to maintain high-quality standards and ensure performance
Manage the programmatic team's workload and help prioritize with account service to meet deliverables
Provide senior-level guidance and review on campaign reports, research, POV's, and client presentations to ensure quality and client-readiness
Ensure that all buyers initiate the optimization process per the stated KPIs for each client/plan
Manage the delivery and development of campaign reports and provide senior-level insight and analysis
Align with the Associate Director of Programmatic, serve as a digital marketplace landscape expert internally and with clients
What you bring:

Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location brands
Exceptional analytical capabilities paired with effective client communication skills
Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.)
Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations
Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities
Managing Enterprise-level SEO software (BrightEdge, Conductor, seoClarity etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilities
Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction
Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more
Work with the SVP, Integrated Search and Director of SEO to develop new SEO client initiatives and team training
Work with the Director of SEO to manage tasks, workloads and projects across a large SEO team comprised of Analysts and Strategists that will be assisting the SEO Manager
Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients
Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them - pushing ideation, to execution, and all the way to completion
Maintain a constant pulse on the organic search engine health across the globe at an aggregate level, as well as hyperlocal-level
Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals
Consult and work directly with our internal and external website development partners and firms to implement your recommendations
Champion department processes, stay current on SEO industry trends and best practices
Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs
Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates
Why you'll want to work at Tombras:

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
Dog-friendly offices
Flexible PTO
Generous parental leave for primary and non-primary caregivers
Medical (PPO or High Deductible option) for employee + dependents
401(k) Participation
Employer-paid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.