Marketing Manager

JOB SUMMARY

The Marketing Manager leads the day-to-day execution of the credit union's marketing strategy, ensuring consistent, compliant, and impactful delivery of all campaigns, communications, and brand initiatives. This role drives member growth, engagement, and retention through data-informed marketing programs, digital channels, and community outreach.

The Marketing Manager partners across departments to deliver a seamless, member-centric experience while maintaining regulatory compliance and brand integrity.

ESSENTIAL FUNCTIONS

• Execute and optimize integrated marketing plans that support organizational growth, product adoption, and member engagement

• Design and deliver multi-channel campaigns (digital, email, social, print, and in-branch)

• Monitor campaign performance and continuously improve based on results and insights

• Support annual marketing planning and ongoing strategic adjustments

• Oversee development and create all member-facing and non-member communications, including: Email marketing, Website content, social media, Newsletters and direct mail, Product promotions and financial education content

• Ensure messaging is clear, consistent, and aligned with brand voice

• Analyze member behavior, demographics, and market trends to identify opportunities

• Translate insights into targeted campaigns and personalized member experiences

• Stay current on industry trends, competitive landscape, and financial services marketing best practices

• Ensure all marketing complies with applicable federal and state regulations (NCUA, Reg Z, etc.)

• Partner with compliance teams to review and approve materials

• Develop, implement, and evaluate marketing department policies and procedures to strengthen operational efficiency and effectiveness.

• Manage relationships with marketing agencies, printers, and digital vendors

• Oversee production timelines and quality of deliverables

• Develops and manages the annual strategic marketing plan monitor marketing budget; track ROI and justify expenditures

• Communicate effectively with staff, members, and stakeholders regarding promotions, product updates, and marketing initiatives to ensure clarity and smooth execution.

• Oversee the maintenance and enhancement of the credit union website, ensuring content accuracy, usability, and alignment with industry best practices. Analyze website metrics to improve member experience and support business objectives.

• Support initiatives assigned by the President/CEO or Executive Management and perform other duties as required

Requirements

COMPETENCIES/SKILLS

• Member-first mindset

• Strategic and analytical thinking

• Analytical and Problem-Solving Skills

• Creativity and Innovation

• Digital marketing expertise (email, social, web analytics, SEO)

• Strong Verbal and Written Communication

• Leadership and Team Management Skills

• Strong attention to detail and organization

• Collaboration and relationship-building Skills

• Problem-Solver

• Software Proficiency

• Project and vendor management

• Budget management and ROI analysis

• Experience with digital marketing platforms

REQUIREMENTS/QUALIFICATIONS

• Associate's or Bachelor's degree in Marketing, Communications, or related field (preferred)

• 5 or more years' experience in Sales and/or Marketing Field (preferred)

• Strong understanding of compliance considerations in financial marketing (preferred)

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• While performing the duties of this position, the employee is regularly required to:

• Sit or stand for extended periods of time.

• Use hands and fingers to operate a computer keyboard, mouse, and other office equipment.

• Speak and hear clearly to communicate with members, coworkers, and vendors.

• Occasionally lift and/or move up to 50 pounds (such as files, office supplies, or cash boxes).

• Reach, bend, or stoop as needed to access files or office equipment.

• Maintain visual acuity to review detailed documents, reports, and computer screens.

• Work Environment:

• Work is generally performed in a professional office or branch setting.

• The noise level is typically quiet to moderate.

• The position involves frequent contact with members and requires a professional and friendly demeanor.

• May occasionally require travel between branches or attendance at community events, meetings, or training sessions.

• Compliance with all Credit Union safety, security, and confidentiality standards is required.

• The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be provided to enable individuals with disabilities to perform the functions.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.