WDAY , the number #1 station located in the Fargo, ND-Moorhead, MN metro area, broadcasts across the entire state of North Dakota, Western Minnesota, and Eastern South Dakota. WDAY is an award-winning station, taking home multiple Emmy awards as well as regional and national Edward R Murrow awards in recent years. They produce more live, local sports coverage than anyone in the region, and are the proud home of North Dakota State University Athletics and North Dakota High School Activities State Tournaments. WDAY is part of Forum Communications Company, a 5th-generation family-owned media company, and produces over 40 hours of local news, weather, and sports content each week, making them the most watched news station in the state of North Dakota and Western Minnesota.
Job Summary
The Sales Director is a strategic and results-driven leader responsible for driving revenue growth across all broadcast platforms. This role oversees the development and execution of innovative sales strategies, leads and mentors a high-performing sales team, and cultivates strong relationships with local and regional advertisers. The Sales Director leverages data, and market insights and analytics to maximize revenue opportunities. As a key member of the leadership team, this individual collaborates cross-functionally to align sales initiatives with overall business objectives while fostering a culture of accountability, creativity, and continuous growth.
Essential Functions
Work directly with the General Sales Manager to lead a team of local Account Executives in broadcast and digital sales.
Maintain, develop, and expand a local sales list.
Initiate and fully participate in all special promotions, packages, and new projects.
Proactively seek out new business clients and prospects, both on individual sales list and with the sales team.
Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets.
Set targets, monitor performance, and provide insights to drive sales growth.
Hire and lead new sales team members with the help of the General Sales Manager.
Own the training process for existing and new hire local sales team members.
Motivate, mentor, and support sales team Account Executives.
Maintain the highest level of integrity and customer service in all business activities.
Diligently monitor active orders for correct copy, correct programming, and equitable rotation of spots to ensure the fewest number of credits necessary are needed.
Establish and develop digital sales specialties within the existing sales team.
Qualifications
Ideal candidate will have education in sales, advertising, marketing, communication and/or public relations; previous working experience may be considered in lieu of formal education.
Previous experience developing and leading a sales team strongly preferred.
Proven track record of effective business development and account management, with a customer focused approach to sales and service.
Excellent communication and technological skills.
Highly motivated and organized.
Flexibility to travel, as necessary, to regional sales territories to develop and maintain strong and effective advertising relationships.
Must possess a valid driver’s license and a driving record that is insurable by the company, and an acceptable level of vehicle insurance as required.
Expected compensation for this role is between $70,000 and $90,000/year, based on qualifications and experience. Uncapped commission potential that goes beyond the listed range.
About the Company
Forum Communications Company is a family-owned media and technology leader with more than a century of delivering trusted, quality journalism and innovative business solutions. Storytelling is at the heart of who we are, but today, we’re so much more than a newspaper. As one of the Upper Midwest’s leading media organizations, we’re driving the future across print and digital news, sports streaming, technology, broadcasting, commercial printing, and full-service agency advertising.
Our teams are made up of passionate, purpose-driven people who thrive on collaboration, creativity, and continuous improvement. Along with a competitive benefits package, you’ll find real opportunities to learn, grow, and make an impact within a culture that celebrates ideas, values people, and knows how to have fun along the way. Come for the perks. Stay for the community.
Benefits
Health, dental, and vision packages
Paid maternity and parental leave
Company-paid short-term disability and life insurance
Additional options for critical illness, accident, and hospital indemnity coverage
Retirement benefits with company match
Generous PTO and paid volunteer hours
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. FCC currently does not offer employer sponsorship.
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In Summary: WDAY is the number #1 station located in the Fargo, ND-Moorhead, MN metro area . The Sales Director oversees the development and execution of innovative sales strategies, leads and mentors a high-performing sales team . Expected compensation for this role is between $70,000 and $90,000/year, based on qualifications and experience .
En Español:
WDAY, la estación número # 1 ubicada en el área metropolitana de Fargo, ND-Moorhead, MN, transmite por todo el estado de Dakota del Norte, Minnesota Occidental y Dakota del Sur Oriental. Como miembro clave del equipo de liderazgo, este individuo colabora interfuncionalmente para alinear las iniciativas de ventas con los objetivos globales del negocio al tiempo que fomenta una cultura de responsabilidad, creatividad y crecimiento continuo. Funciones esenciales Trabaja directamente con el Gerente General de Ventas para liderar un equipo de ejecutivos de cuentas locales en ventas radiofónicas y digitales. Mantener, desarrollar y expandir una lista de venta local. Iniciar y participar plenamente en todas las promociones especiales, paquetes y nuevos proyectos. Buscar proactivamente a nuevos clientes empresariales y impulsar prospectos, tanto en la lista de ventes individual como con el equipo de vendas. Desarrollar y perfeccionar estrategias y tácticas de venta de salida al mercado que resultan en superar los objetivos de ingresos personales y de la compañía. Establecer metas, monitorear e proporcionar conocimientos para impulsar el crecimiento de las ventas. Contratar y dirigir nuevas habilidades de desempeño con el gerente general del equipo. Los miembros del grupo de gestión de negocios deben tener un proceso de capacitación y contratación dentro de $70,000. Como una de las principales organizaciones mediáticas del Alto Medio Oeste, estamos impulsando el futuro a través de noticias impresas y digitales, streaming deportivo, tecnología, radiodifusión, impresión comercial y agencia de publicidad de servicio completo. Nuestros equipos están compuestos por personas apasionadas y motivadas que prosperan en colaboración, creatividad y mejora continua. Junto con un paquete de beneficios competitivos, encontrarás oportunidades reales para aprender, crecer y hacer impacto dentro de una cultura que celebra ideas comunitarias sobre salud dental, cómo tener la oportunidad de disfrutar de los empleados. Todos los solicitantes calificados recibirán una consideración para el empleo sin importar la raza, color, religión, sexo, origen nacional, estado de discapacidad, estatus de veterano protegido o cualquier otra característica protegida por ley.