Mediabistro logo
job logo

Marketing, Brand & Business Development Director

University City Housing · Bryn Mawr, PA, USA ·

Job type:
Full Time

Marketing, Brand & Business Development Director

We are seeking a strategic, creative, and results-driven leader to oversee marketing, brand development, and revenue growth initiatives across our organization.

This is a high-impact leadership role for someone who can connect brand, leasing performance, and revenue growth into one cohesive strategy.

You will lead an in-house marketing team consisting of:

Associate Marketing Manager
Marketing Administrative Assistant
Marketing & Leasing Specialist
Marketing Design Specialist
Key Responsibilities

Marketing & Brand Leadership

Define and execute a clear, differentiated brand strategy across residential and commercial assets
Oversee all marketing channels: digital, social, advertising, email, and on-site initiatives
Ensure brand consistency while tailoring campaigns to specific properties and markets

Business Development & Growth

Partner with leadership to drive occupancy, leasing velocity, and revenue growth
Support commercial leasing efforts with targeted marketing and outreach strategies
Develop campaigns that directly contribute to lead generation

Creative Direction & Innovation

Bring a modern, forward-thinking creative mindset to elevate campaigns and brand perception
Challenge existing approaches and implement more effective, data-driven strategies
Oversee content, design, and messaging to ensure it resonates with target audiences

Team Leadership & Development

Mentor and develop the marketing team
Establish clear processes, accountability, and performance standards
Foster a culture of creativity, ownership, and continuous improvement

Ideal Candidate Profile

Bachelor's Degree from an accredited college or university
Valid driver's license and vehicle
Highly proficient with Microsoft Office Suite
Flexibility with hours and days worked
Proven experience in multifamily housing, real estate, or property management marketing
Strong background in brand building and business development
Demonstrated ability to connect marketing efforts to measurable business outcomes
Experience leading and developing teams
Both strategic thinker and hands-on executor
A leader who brings clarity, creativity, and accountability

Our Comprehensive Benefits Package for Full-Time Employees Includes:

• Opportunities for professional and personal development and career growth
• Competitive Salary
• Comprehensive Health Insurance - Medical, Dental, Vision
• Medical & Dependent Care Flexible Spending Accounts (FSA)
• Retirement plan - 401(k) with up to 4% employer match
• Paid Time Off (vacation, sick, 9 holidays, 2 floating holidays)
• Employer-paid Short-term Disability
• Voluntary Long-term Disability
• Voluntary Life Insurance
• Voluntary Hospital Indemnity Insurance
• Employee Assistance Program (EAP)
• Annual Awards & Recognition
• Company Paid Certifications & Licensing
• Employee Referral Program
• Apartment Discount Available

View our Properties HERE