Senior Analyst, Paid Search

The paid search team supports the Text and Shopping ads across the portfolio of 10 WSI brands. We partner with vendors, agencies, tech platforms, and cross functional teams to drive innovation and efficiency.

About the Role
Williams-Sonoma, Inc. is seeking a Senior Marketing Analyst to support Paid Search and Shopping programs across one or more portfolio brands. This role will help drive revenue growth through campaign management, testing, analysis, and optimization across Google Ads, Microsoft Ads, and emerging platforms.

The ideal candidate is analytical, detail-oriented, and comfortable working in a fast-paced retail environment. A successful candidate brings digital consumer marketing experience and expertise in Google Ads, Google Merchant Center, and modern AI-powered marketing and reporting workflows.

Responsibilities

Manage and optimize Paid Search and Shopping campaigns across Google and Microsoft Ads

Support budget pacing, forecasting, bid management, and promotional execution

Help drive performance across Search, Shopping, and Performance Max campaigns

Monitor campaign performance and identify optimization opportunities to improve ROAS, traffic, and conversion

Build reports and deliver insights to Marketing and Brand stakeholders

Support testing initiatives across ad copy, landing pages, audiences, and Shopping campaigns

Use performance data and testing insights to inform optimization and budget allocation decisions

Analyze performance data and provide actionable recommendations

Collaborate with cross-functional teams including Analytics, Creative, and Brand Marketing

Stay current on evolving search automation, AI-driven campaign tools, and platform best practices

Mentor junior analysts and contribute to team best practices

Criteria

3–5 years of Paid Search and/or Shopping campaign management experience

Strong understanding of Google Ads and Microsoft Ads

Experience with Shopping campaigns, Performance Max, and automated bidding strategies

Intermediate experience using AI and automation tools to support campaign optimization, reporting, analysis, or workflow efficiency

Strong analytical skills and attention to detail

Experience with Excel and analytics/reporting tools such as GA4, Adobe Analytics, Domo, or Tableau

Strong communication and organizational skills

Retail or eCommerce experience preferred

Bachelor’s degree or equivalent experience preferred

This role requires being onsite in the San Francisco office Monday through Thursday, with Friday optional in office

Benefits

A generous discount on all WSI brands

A 401(k) plan and other investment opportunities

Paid vacations, holidays, and time off to volunteer

Health benefits, dental and vision insurance, including same-sex domestic partner benefits

Tax‑free commuter benefits

A wellness program that supports your physical, financial and emotional health

In‑person and online learning opportunities through WSI University

Cross‑brand and cross‑function career opportunities

Resources for self‑development

Career development workshops, learning programs, and speaker series

Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with applicable laws and ordinances.

The expected starting pay range for this position is $85,000–$95,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law.

#LI-JC1

Job Info

Job Identification 18714

Posting Date 05/19/2026, 03:36 PM

Locations 753 Davis Street, San Francisco, CA, 94111, US

#J-18808-Ljbffr