Director, SalesForce Effectiveness & Business Development

Role Purpose
Own activation of US Commercial Banking sales strategy by translating business priorities into segment‑specific enablement, execution readiness, and field adoption that drives measurable performance, client acquisition and revenue growth.

Key Responsibilities
Sales Strategy Activation & Readiness

Serve as the primary enablement partner to Segment Leaders and Coverage Heads

Activate sales strategy through segment‑specific sales plays, campaigns, and priority initiatives

Lead go‑to‑market readiness for major launches and strategic initiatives

Define clear execution standards for priority sales initiatives, including required seller behaviors and actions

Program Execution & Field Enablement

Lead the execution of priority sales initiatives and programs, ensuring sequencing, readiness, and rollout plans support successful adoption

Serve as the central execution owner during implementation, identifying risks, dependencies, and execution gaps

Diagnose adoption challenges and take corrective action to improve uptake and consistency in the field

Segment & Market Enablement Leadership

Lead and develop segment enablement leads responsible for business development and engagement

Ensure consistent delivery and execution across U.S. Commercial Banking segments while accounting for market‑specific needs

Establish structured field feedback loops to capture insights, barriers, and opportunities

Use field input to continuously refine enablement and execution approaches

Change, Advisory & Alignment

Lead change and readiness efforts to support adoption of sales initiatives, process changes, and tools

Partner with Product, Marketing, and Strategy teams to align messaging and sales priorities

Provide practical recommendations to sales leaders to strengthen execution and effectiveness

Apply BMO’s Risk Management Framework to execution and readiness activities

Qualifications

Typically 9+ years of relevant experience and post‑secondary degree in Business or a related field of study or an equivalent combination of education and experience.

In‑depth program management skills.

In‑depth change management and leadership skills.

In‑depth knowledge of process coordination and management.

Strong understanding of integrated marketing campaigns.

Sound knowledge of the financial industry.

Expert in marketing campaigns, cross‑selling and prospecting strategies; in‑depth financial analysis for marketing programs.

In‑depth experience with metrics‑based decision making, ROI calculation, and market penetration to measure the effectiveness of programs.

Experience dealing with advertising agencies and other external marketing partners.

Seasoned expert with extensive commercial banking products and industry knowledge.

Technical thinker viewed as a thought leader for innovation.

Verbal & written communication skills – Expert.

Analytical and problem‑solving skills – Expert.

Influence skills – Expert.

Collaboration & team skills, with a focus on cross‑group collaboration – Expert.

Able to manage ambiguity.

Data‑driven decision making – Expert.

Salary
$137,000.00 – $238,000.00

Pay Type
Salaried

Benefits
BMO Financial Group offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. Total compensation may include performance‑based incentives and other perks. For more details, please visit https://jobs.bmo.com/global/en/Total-Rewards

Equal Opportunity Statement
BMO is proud to be an equal employment opportunity employer. We evaluate applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, transgender status, sexual orientation, sexual stereotypes, age, status as a protected veteran, disability status, or any other legally protected characteristics. We also consider applicants with criminal histories, consistent with applicable federal, state and local law. BMO is committed to providing reasonable accommodations to individuals with disabilities throughout the employment process.

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