Digital Executive Producer

Digital Executive Producer

Nexstar Media Group is America's largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices.
WBTW is looking for an exceptional Digital Executive Producer, to lead the evolution of our newsroom into a fully integrated, multiplatform operation.
This is not a traditional digital role. The Executive Producer will be a central editorial leader—responsible for breaking down silos between digital, broadcast, streaming, and social, and ensuring every story we produce lives across platforms in meaningful, audience-driven ways.
This leader will build, coach, and elevate a high-performing digital team; help drive growth (the streaming platform); and raise the entire newsroom's fluency in how audiences consume news today.
Core Responsibilities
Lead & Build a high-performance Digital team
Set the vision, standards, and daily expectations for Digital performance
Create accountability around metrics, content quality, and editorial judgment
Identify gaps and actively train the team in video, social, SEO, and analytics
Serve as a key voice in daily editorial decision-making, alongside broadcast leadership
Ensure Digital is present early in story conception, not just at the end
Push for stronger, smarter story framing that works across all platforms
Hold the newsroom accountable to multiplatform execution
Integrate Digital, Broadcast, and Streaming
Partner with show EPs, assignment editors, and producers to extend the life of every story
Create seamless workflows between linear, Digital, and streaming
Ensure broadcast content is consistently optimized and repurposed for Digital and CTV
Drive the evolution towards vertical video
Eliminate gaps where content is left underutilized or audience opportunities are missed
Drive the Growth of streaming
Work in lockstep with the Executive Producer, Streaming to build and grow WBTW+
Identify daily opportunities for live, near-live, and on-demand content on streaming
Support the promotion of WBTW+ across all platforms
Elevate Social & Audience Reach Across the Newsroom
Lead a newsroom-wide approach to social, not just a digital team function
Establish clear expectations for how content is created and distributed on social platforms
Train and guide newsroom staff to produce content that performs natively on each platform
Stay ahead of trends and ensure WBTW is competitive in emerging formats
Own Digital Performance & Growth
Oversee homepage strategy, editorial prioritization, and identifying content that, when packaged correctly, will resonate on digital platforms.
Use real-time and long-term analytics to guide decisions and adjust strategy
Drive measurable growth in engagement, loyalty, and reach
Establish clear KPIs and ensure consistent performance against them
Basic Qualifications
Proven leadership in a digital news environment, with experience managing people and performance
Strong editorial judgment with the ability to lead in a breaking news environment
Track record of driving audience growth through content strategy and execution
Deep understanding of SEO, analytics, and social platforms
Experience working across video, streaming, and digital storytelling formats
Ability to influence across teams and lead without rigid organizational boundaries
Strong communicator who can set expectations and hold teams accountable
Comfortable operating in a fast-paced, evolving newsroom environment
Preferred Qualifications
Management experience preferred but not required
3 years of experience a plus
EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled