About the Role
This is a hybrid role based in New York City or Washington, DC. Team members are expected to work in their local office three days per week. LexisNexis’ Legal News division (Law360/Law360 Pulse/MLex) is looking for a dedicated audience engagement manager who can help deepen and grow subscriber engagement with our journalism. The person will be part of a new audience team, working with Law360, Law360 Pulse and MLex media brands. You will be a key partner for editorial teams and work closely with marketing and product teams. This newly created position offers the opportunity to make a significant impact as we build this team from the ground up.
Responsibilities
- Analyze article and newsletter performance across platforms to understand what resonates with readers.
- Translate complex data into concise insights that support editorial decision-making.
- Help shape editorial strategies to maximize audience impact.
- Track audience behavior by product, region, channel, and topic to uncover growth opportunities.
- Identify high‑performing formats, topics, and tones, and share insights.
- Write clear, jargon‑free performance reports that explain why certain content succeeds.
- Design, run, and interpret A/B headline tests.
- Collaborate with product, marketing, and editorial teams on content promotion strategies.
- Help build trust and understanding of engagement metrics across the newsroom.
Requirements
- Be a curious, analytical person who thrives in a fast‑paced environment.
- Experience in audience development, digital marketing, or content analytics.
- Experience in a newsroom, media, or editorial analytics environment is highly preferred.
- Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat.
- Ability to identify patterns in data and communicate insights in plain, accessible language.
- Experience with A/B testing and interpreting results preferred.
- Awareness of legal‑industry audience preferences and sensitivities.
- Exceptional analytical skills and excellent written communication.
- Solid collaboration skills.
Pay & Benefits
Primary Location Base Pay Range: New York, NY $114,300 - $190,500. U.S. National Base Pay Range: $95,300 - $158,800. Geographic differentials may apply in some locations to better reflect local market rates. This job is eligible for an annual incentive bonus.
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