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Digital Content & Multimedia Designer, BAEC

Butler University, Indianapolis, IN, USA

Job type: Full Time


Digital Content & Multimedia Designer

The Digital Content & Multimedia Designer is a key creative role within the Butler Arts & Events Center Marketing Department, supporting performance venues including Clowes Memorial Hall, Schrott Center for the Arts, Shelton Auditorium, Lilly Hall Studio Theatre, and Eidson-Duckwall Recital Hall. This position leads the creation of engaging, audience-focused content across digital, social, video, email, print, and graphic design platforms, including the adaptation and localization of touring show-provided advertising material. Working within a dynamic live event environment, the role includes capturing photo and video content during performances and supporting audience engagement through occasional evening and weekend on-site presence. This position will also play a central role in developing the creative vision and marketing assets for the launch of the new BAEC venue, The Whitehill Ballroom, helping drive continued growth and expanded audience reach.
Responsibilities
Serve as lead designer for Butler Arts & Events Center marketing initiatives, producing high-quality creative for performances, venue branding, and other campaigns in alignment with BAEC brand standards
Manage, curate, and maintain all digital signage and in-venue video screen content across all BAEC venues, ensuring timely updates, consistency, and high-impact visual storytelling
Coordinate with production teams and venue operations staff to ensure proper formatting, delivery, and execution of video content used in lobby, preshow environments, and venue displays
Develop, design, and execute email marketing campaigns, including layout design, asset creation, scheduling, segmentation, and performance tracking
Adapt touring show-provided advertising materials into high-quality, platform-ready assets by optimizing layouts, formats, and specifications while strictly adhering to tour branding requirements
Oversee print production projects, including file preparation, vendor coordination, proofing, and quality control
Lead creative development for the launch of a new venue over the next several years, including foundational branding, marketing design systems, digital assets, and rollout campaigns
Build and maintain scalable design systems, templates, and a digital content library to support ongoing growth, efficiency, and consistency across venues
Provide on-site marketing and creative support during events and performances, including occasional evening and weekend hours to staff marketing tables, engage audiences, and capture photo/video content during live shows
Assist with promotional events and special projects as needed to support audience engagement and brand visibility
Required Qualifications
Bachelor's degree in Graphic Design, Visual Communication, Digital Media, Marketing, or related field (or equivalent professional experience)
3–5 years of experience in graphic design, digital content creation, or multimedia production in a fast-paced, deadline-driven environment
Strong portfolio demonstrating creative work across digital, print, social media, and video/motion design
Highly proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign (required)
Proficient in Adobe After Effects for motion graphics, animation, and video content creation (required)
Experience managing email marketing campaigns using platforms such as Salesforce Marketing Cloud, MailChimp, or similar (Ticketmaster experience a plus)
Experience preparing print-ready files and working with commercial print vendors, including file setup, proofing, and color management
Ability to manage multiple projects simultaneously with strong attention to detail and deadline discipline
Experience using project management tools for task organization and communication (Asana preferred)
Willingness and ability to work occasional evenings and weekends for live events, including on-site content capture and marketing support
Preferred Qualifications
Knowledge of Adobe Premiere Pro or equivalent video editing software for short-form and social video production
Experience capturing and building social-first content (Reels, TikTok, short-form video)
Understanding of social media platforms, content trends, and digital storytelling strategies
Experience shooting content in live event environments
Experience producing motion graphics and animations in Adobe After Effects
Experience in and/or familiarity with performing arts, entertainment, or venue marketing environments
BU Benefits and Perks
Paid Time Off and Holidays: 20 days of paid time off (vacation and PTO days) per Fiscal year, 8 Paid Holidays, In addition, a paid Winter Break between Christmas Eve and New Year's Day, Paid Parental Leave (after 1 year of full-time employment)
Health: Comprehensive medical, dental, and vision plans including disability and life insurance programs
Retirement: 10% employer contribution after 1 year of full-time employment
Tuition Assistance: Remission of tuition for classes taken at Butler for employees, spouses, and dependent children. Eligibility after 9 months of full-time employment. Employees & spouses- undergraduate/graduate degrees. Dependents (under age 26)- undergraduate degree. Covers tuition only. Tuition Exchange Program for Dependents at participating institutions
Butler Facilities Access, Discounts and Perks: Access to Butler's on-site fitness facility and libraries for full-time staff and faculty. LinkedIn Learning Courses. Free premium subscription to the Calm App. Free subscription to the WSJ, The Economist, and NYT. Discount at the College Bookstore. Discount on select Athletic and Arts/Events Center Performances