Senior Copywriter

The Senior Copywriter – Food Group is responsible for executing copywriting needs across the 1-800-Flowers.com, Inc. family of food brands, including Cheryl’s Cookies, Wolferman’s, Vital Choice, and more. This role requires expertise in both editorial and promotional copywriting across digital marketing channels such as email, organic social, website, and paid media.

This individual understands how to adapt brand voice based on channel (e.g., social, email, web) and audience type (e.g., acquisition, retention, reactivation), while maintaining consistency and brand integrity. The ideal candidate balances storytelling and brand building with performance-driven messaging that supports traffic growth and sales.

Responsibilities

Write compelling, conversion-focused copy for omnichannel marketing campaigns that inspire action and align with performance goals

Translate business and creative briefs into clear, engaging messaging tailored to various audiences and channels across multiple brands

Work efficiently under tight deadlines with strong attention to detail

Maintain brand voice across all touchpoints, including product storytelling, campaign messaging, CRM personalization, and taglines

Contribute to campaign ideation and editorial planning as needed

Self-edit with precision, balancing creativity with clarity, and incorporate feedback effectively in fast-paced review cycles

Collaborate cross-functionally to concept, test, and optimize messaging performance

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