Director, Membership Engagement & Business Development

Position SummaryThe Director of Member Engagement & Business Development is responsible for driving membership growth, engagement, sponsorship, and non-dues revenue by aligning member needs with high-value programs, partnerships, and experiences. This role leads member engagement strategy, sponsorship growth, and member communications while supporting organizational revenue goals and strengthening member value across the continuum.The Director supervises the Education & Membership Coordinator and the Associate Director of Education & Events to ensure a coordinated and high-quality member experience.Key ResponsibilitiesMembership Growth & RetentionDevelop and execute membership recruitment and retention strategiesDefine and communicate the member value proposition across the continuumEstablish and track key membership metrics including recruitment, retention, engagement, and utilizationIdentify opportunities to increase member participation and engagementSupport development and coordination of member networks and affinity groupsSponsorship & Non-Dues RevenueDevelop and oversee sponsorship strategy, pricing, packaging, and partner engagementEstablish annual sponsorship and exhibit revenue goalsRecruit and maintain relationships with sponsors, exhibitors, and business partnersMonitor sponsorship pipelines, forecasting, and fulfillment activitiesSupport alignment of Services & Solutions initiatives with member engagement and organizational prioritiesMember Engagement & CommunicationsDevelop strategies to promote membership, sponsorships, events, and member benefitsOversee membership communications, engagement campaigns, and outreach effortsCollaborate with staff to ensure consistent messaging across organizational initiativesEvaluate member satisfaction and engagement outcomesOrganizational CollaborationPartner with Associate Director of Education & Events to align conference and event experiences with member engagement and sponsorship goalsCollaborate with VP & Legislative Counsel and organizational leadership on strategic priorities and member initiativesSupport organizational visibility and relationship-building efforts across the aging services continuumLeadership & SupervisionSupervise Education & Membership Coordinator and Associate Director of Education & EventsEstablish goals, priorities, and accountability measuresFoster a collaborative, member-focused, and growth-oriented team culture