Paid Search Analyst

Overview

Beacon’s Digital Advertising Team has an immediate opening for a Digital Marketing Paid Search Analyst managing paid ads on Google or social media platforms like Facebook, Instagram, or LinkedIn. Training will be provided, so prior experience managing paid campaigns is a plus, but not required. Candidates should also possess the technical experience, business acumen, marketing and people skills to successfully manage customer accounts and contribute to the exciting growth and knowledge of our digital marketing team.
We are primarily seeking candidates that live in the Greensboro or Wilmington, NC area. We will consider very strong candidates that live outside the area, but no relocation assistance will be available.
The Digital Marketing Paid Search Analyst will

Setup, monitor and tune pay-per-click (PPC/SEM) campaigns on Google, Bing, and social media

Utilize Google Analytics to shape digital strategies and maximize ROI

Provide creative and innovative marketing ideas, concepts and designs to support customer goals and objectives

Conceptualize, define and initiate marketing tests (A/B, multivariate, keyword bids, ad copy, and landing pages) in order to continually improve key metrics (click, search, convert) across campaigns

Manage search campaigns and analyze underlying data to continuously improve performance

Perform research and analysis to gain data-driven insights about search engine visitor behavior from website data on traffic patterns, order volume, conversion funnel, navigation behavior, pathing, and product selection

Create custom reports and ad-hoc traffic analyses based on site goals to measure website performance

Requirements

Strong analytical and marketing skills

Confident with written & oral communication, especially as it pertains to customer management

Experience analyzing and presenting data

Self-motivated, positive personality with excellent interpersonal skills

Past Sales or Project Management experience a plus

Ability to work on numerous concurrent projects while still hitting deadlines

A Great Place to Work

Since 1998, Beacon has focused on providing high-quality web solutions for its customers and building a work environment that supports a great work/life balance. Benefits include flex-time schedules, work from home options, health club membership, casual work environment, a company-wide profit-sharing bonus program, 100% insurance coverage (health, dental, vision), 401(k) plan with a generous company match, 10 paid holidays including a birthday holiday, paid time off, and regular team meetings and events.
Community service is important to Beacon as well, including initiatives to feed hungry families, donate gifts for children during the holidays, raise money for the United Way, and support Weaving Hope missions. We offer competitive compensation and educational and travel opportunities.
The Beacon team values teamwork and helping customers maximize the growth of their businesses. If you meet the qualifications above and believe you would thrive in this environment, please consider visiting our website and sending us your resume.
About Beacon

For nearly 25 years, Beacon provides web design, digital marketing and hosting services with a focus on Higher Education, Multi-Family Residential Property Management and Retail/Wholesale. The majority of Beacon’s work is with colleges and universities across 45 states. We collaborate as a team to build effective websites paired with digital marketing and hosting services to drive admissions and student engagement. Beacon partners with leading technology companies, including Google as a long-standing Google Analytics Certified Partner. Beacon is also recognized locally for IT services and support across multiple companies in the Triad region.

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