Brand Manager

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team
WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, vip ticketing, retail, licensing and direct-to-consumer experiences.

We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision.

WMX combines the global scale of Warner Music Group with an entrepreneurial, hands‑on approach. We value collaboration, ownership, and curiosity, and we’re building a forward‑thinking team that’s excited to evolve how artists reach and engage their audiences.

Your role
As a Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a lineup of artists. You serve as the central lead for each artist, advocating for their vision and business throughout online sales, concert merchandise, premium ticketing, retail, and licensing. You are also responsible for driving projects through internal teams including building, manufacturing, promotional efforts, advertising, data acquisition, e‑commerce operations, and finance. You are accountable for maintaining budgets and revenue targets for your roster, while partnering closely with marketing and advertising teams to optimize commercial performance.

Here you’ll get to

Act as the primary point of contact and strategic lead for a roster of artists and their teams

Build and maintain strong relationships with artists, management, and label partners

Develop and implement artist strategies across e‑commerce, touring merchandise, VIP, storefronts, and brand partnerships

Drive artist approvals across product, creative, touring, sales, and rights management initiatives

Coordinate cross‑functionally with creative, production, marketing, e‑commerce, and finance teams

Own artist calendars, key achievements, and performance tracking

Manage budgets, revenue targets, and overall P&L performance for assigned accounts

Oversee product development and creative direction in partnership with artists and internal teams

About you

2-3 years of experience in an operational or similar role

Experience working with or alongside artist management companies and/or labels

Deep hands‑on experience with the systems and day‑to‑day operations of a merchandise and/or D2C company

Ability to collaborate effectively across creative, social, e‑commerce, and operations teams

Highly analytical with a creative, forward‑thinking approach

Great communication skills

Has managed a P&L

Thrive in a very time‑sensitive, deadline‑meeting capacity

Ability to adapt smoothly to shifting priorities

Responsible with sensitive/confidential info

Available to work outside of standard work hours for time‑sensitive business needs

We’d love it if you also had

Creative abilities or the ability to use Photoshop

Experience with social media management

An understanding of production methods (namely screen printing and embroidery)

A love for artists on Warner Music Group

You have a passion for music and entertainment

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre‑spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are

Warner Music Group: Independent Minds. Major Sound.

This position requires a minimum of 4 days per week in the office. We value in‑office collaboration, which is essential for talent development and strong working relationships.

Salary Range: $75,000 to $89,380 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.

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