Digital Marketing Manager

Children’s Theatre Company (CTC) is seeking qualified candidates for the position of Digital Marketing Manager. This full‑time benefits‑eligible position requires someone who has demonstrated skills and abilities in managing and executing digital marketing campaigns from strategy to delivery, is knowledgeable about the use of email and social media in marketing campaigns, is proficient in using data to inform decisions and improve performance, and can positively contribute to an anti‑racist organization and assist in dismantling structural racism in marketing. Applicants for this role should have exceptional communication and analytical skills, and demonstrated creativity, collaboration, and project‑management skills.

CTC is committed to equity, diversity, inclusion and justice in our organization and our community, and we strongly encourage and welcome applicants who are Black, Indigenous or People of Color, as well as those from other underrepresented communities.

Diversity and Inclusion Statement
CTC is dedicated to increasing justice, equity, diversity and inclusion in our audiences, our programs and in all of our hiring for staff, artists, and recruiting of board members. CTC prohibits discrimination in employment against any employee or job applicant because of any legally protected status.

Position Summary
Collaborating closely with the Associate Director of Marketing, Senior Manager of Design and Digital, the Education team, and CTC’s digital marketing agency, the Digital Marketing Manager strategizes, plans, and implements paid digital advertising efforts to create high-impact campaigns that inspire engagement, deepen patron relationships, and advance CTC’s mission. This position plays a key role in defining data‑driven digital marketing strategy and leads the implementation of all aspects of paid digital marketing and email campaigns, including targeted messaging for key audience segments, ensuring cohesive, brand‑aligned, and results‑driven campaigns.

Essential Functions

Digital Strategy & Campaign Leadership:

Plan, manage, and optimize paid digital marketing strategies and email communications for productions, subscription tickets, and education initiatives.

Lead strategy and planning for media and search campaigns across Google, Google Grant, Meta, OTT, programmatic display, and other platforms, working with CTC’s digital agency to align targeting, creative, and pacing for optimal performance.

Review Google Analytics dashboard in partnership with digital agency for website, search, digital advertising, and email to measure key metrics, report on findings, and provide recommendations to maximize reach, engagement, and web traffic.

Identify emerging platforms and technologies that enhance audience engagement.

Email Marketing & Patron Communications:

Manage planning, scheduling, list segmentation, design, and deployment of all Marketing and Education department email campaigns, including subscription, single tickets, and all Theater Arts Training programs, student matinees, and other public events.

Design, automate, and deploy pre‑ and post‑show patron emails to build loyalty and encourage repeat attendance.

Analyze performance and optimize content and cadence.

Website & Content Support:

Collaborate on website updates, SEO, and landing pages to enhance user experience and conversions.

Support content capture efforts to deepen audience engagement and build interest in CTC’s Education classes and camps.

CRM & Audience Segmentation:

Partner with Tessitura Database Administrator to utilize CRM data to generate targeted segmentation personalized campaigns that deepen engagement and retention.

Develop proficiency in CRM system to build and export lists for all email campaigns and marketing mailings as needed, providing back‑up to the Tessitura Database Administrator.

Provide back‑up to the Ticket Office Manager for text and ticket‑delivery platform to enhance patron experience.

Cross‑Departmental Leadership & Collaboration:

Record and track all email campaigns within the shared digital communications calendar to coordinate efforts with the Education and Development teams.

Provide digital strategy guidance across departments and initiatives, including Plays for New Audiences and institutional campaigns.

Contribute to special projects and events that advance CTC’s marketing goals.

Commitment to Anti‑Racist/Anti‑Bias Theatre:

Collaborate with all departments in furtherance of CTC’s goal of being an anti‑racist/anti‑bias theatre that works toward Justice, Equity, Diversity, and Inclusion.

Encourage and empower everyone to speak out against racist workplace practices and policies.

Study topics that lead to a deeper understanding of how white supremacy, racial violence, and systemic racism have shaped American society and the workplace.

Positively contribute to the ACT One platform, creating a future where our theatre is a home for all people and families, reflective of our community.

Position Qualifications

Knowledge, Skills and Abilities:

Adaptability – Ability to adapt to a rapid pace in a changing workplace.

Analytical Skills – Ability to use thinking and reasoning to solve problems.

Creative – Ability to think in a way that produces new concepts or ideas.

Collaboration – Ability to work with others and be a positive team member contributing to a positive culture.

Communication – Ability to express ideas clearly and concisely and ask questions effectively.

Critical Thinking – Using logic and reasoning to identify strengths and weaknesses of alternative solutions.

Decision Making – Ability to make critical decisions while following company procedures.

Detail‑oriented – Thoroughness and accuracy when completing a task through concern for all areas involved.

Inclusive – Skill and value of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized.

Project Management – Ability to plan and manage workflows and personnel in a holistic and integrated fashion.

Self‑Directed – Ability to prioritize work, work independently, and take initiative to execute responsibilities.

Strategic – Ability to think long‑term and holistically about goals.

Time Management – Ability to manage the available time to organize and complete work efficiently and effectively within given deadlines.

Experience:

Significant demonstrated knowledge and skill in management and execution of digital marketing campaigns, ideally in the performing arts, entertainment, or nonprofit sector.

Demonstrated success managing multi‑channel digital advertising, email marketing, and analytics.

Proficiency with Google Ads, Meta Business Suite, GA4, and CRM systems (Tessitura experience preferred).

Strong understanding of SEO, SEM, content marketing, and emerging digital trends.

Excellent writing, editing, and communication skills with an eye for design and storytelling.

Collaborative leadership style with the ability to manage multiple priorities and partners in a fast‑paced environment.

Other Qualities:

A commitment to ethical conduct in all respects of the work environment.

A commitment to creating a just, equitable, and inclusive work environment.

A commitment to the protection of confidential information to which this position has access.

Ability to positively contribute to an anti‑racist/anti‑bias organization and work to dismantle structural racism in theatre.

A passion for the arts is a plus.

Compensation
The starting salary range for this full‑time position is between $54,000 and $60,000 annually. Benefits include medical, dental and vision insurance; short‑term and long‑term disability and life insurance; vacation and sick leave; nine paid holidays; and a 403(b) retirement savings plan.

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