Digital Marketing Manager (B2B Demand Generation). Job in New York LilyLifestyle

About the job
Digital Marketing Manager (B2B Demand Generation)

Location: Onsite (Monday/Tuesday/Thursday) - New York, NY

Compensation: $110,000 - $150,000 base salary

Bonus: Performance-based bonus (OTE: $116,000 - $156,000)

Benefits: Health coverage, parental leave, 401(k)

Work Authorization: Must be authorized to work in the U.S. - no visa sponsorship

The Opportunity
HireNow Staffing is acting as a direct placement partner for a high-growth legal technology company seeking a Digital Marketing Manager to own and execute its digital demand generation strategy.

This is a role for a hands‑on digital operator who knows how to drive qualified pipeline through paid and organic channels while ensuring the website functions as a true growth engine. You will sit at the center of campaigns, content, product marketing, partner marketing, and marketing operations, turning strategy into execution and performance into revenue impact.

This opportunity is not aligned with candidates focused primarily on B2C performance marketing or those who have only managed agencies without directly implementing campaigns themselves. Stable, impact-driven career progression is essential.

Key Responsibilities

Own and execute digital acquisition strategies across paid and organic channels, including paid search, paid social, display, and retargeting

Plan, launch, and optimize digital campaigns that support broader go-to-market initiatives and revenue priorities

Partner closely with campaign, content, product marketing, affiliate/partner, and marketing operations teams to identify the most effective digital distribution channels

Develop and manage audience targeting and retargeting frameworks to reach the right ICP at the right time

Serve as the primary owner of marketing automation execution, including campaign setup, tracking, attribution, and optimization

Collaborate with Marketing Operations to ensure clean data, accurate reporting, and strong CRM integration (Salesforce)

Own the technical and performance aspects of the website, including landing page development, conversion rate optimization, analytics, and SEO fundamentals

Continuously test, analyze, and improve digital performance to drive better lead quality, conversion rates, spend efficiency, and pipeline contribution

Provide clear insights and recommendations based on channel performance data to inform future investment and strategy

Build and manage segmentation frameworks to support acquisition, nurture, and retargeting efforts

Define and refine lead scoring models in partnership with Sales and Marketing Operations

Design and maintain automated lifecycle workflows including lead routing, nurture sequences, re-engagement, and campaign-based automation

Leverage behavioral and firmographic engagement signals to personalize digital experiences and improve funnel conversion

Only candidates with direct pipeline-driving ownership—not oversight-only experience—will be considered.

Required Qualifications (Non-Negotiable)

5+ years of experience in B2B SaaS digital marketing or demand generation

Proven success driving pipeline through paid and organic channels

Strong mix of experience across digital lead generation and digital infrastructure (attribution, website performance, analytics)

Experience managing websites as a primary growth and conversion channel

Deep expertise with HubSpot and hands‑on experience working with Salesforce

Strong understanding of ICP targeting and the ability to translate data into actionable campaign decisions

Builder mentality: comfortable launching campaigns, implementing systems, and optimizing workflows directly

Stable career progression with measurable impact (no temp/contract-heavy or jumpy backgrounds)

Ability to work onsite in NYC three days per week (Mon/Tues/Thurs)

Preferred Qualifications (Strong Differentiators)

Experience in legal tech, fintech, or workflow-driven B2B SaaS categories

ABM exposure and familiarity with multi-touch attribution models

Strong cross-functional partnership with Sales, RevOps, and Product teams

Track record of experimentation and iterative optimization in lean, fast-moving environments

Who Thrives in This Role

Digital marketers who want full ownership over revenue-driving acquisition channels

Operators who enjoy balancing creative campaign execution with performance infrastructure

Candidates excited to work onsite with high-collaboration marketing teams

Professionals motivated by measurable pipeline contribution and long‑term growth impact

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