Senior Public Relations Specialist

The Wounded Warrior Project (WWP) Senior Public Relations Specialist is a strategic communications professional who enhances and protects the reputation of Wounded Warrior Project. This role is responsible for positioning WWP as a leading voice on veteran issues through strategic thought leadership, public relations, and integrated communications initiatives. These efforts promote the organization's mission, programs, and services provided to warriors, their families, and caregivers.

Benefits

A flexible hybrid work schedule (three days in the office, two days' work from home)

Full medical, dental, and vision coverage for both teammates and family members

Competitive pay and performance incentives

A fun, mission-focused, and collaborative team environment

DUTIES & RESPONSIBILITIES

Serve as the lead on cross-functional projects to develop and execute integrated communications plans and campaigns.

Partner with teammates in Communications and Marketing to develop and deploy integrated thought leadership strategies and storytelling.

Serve as a communications subject matter expert for assigned projects or portfolios.

Provide guidance and share expertise with public relations teammates, serving as a project lead on key initiatives.

Advance key messages by researching and writing a range of content, including, but not limited to, press releases, media advisories, articles, blogs, op-eds, videos, executive bios, talking points, fact sheets, and speeches.

Identify subject matter experts within the organization, create thought leadership content, and develop and implement distribution strategies.

Plan and execute a range of media relations activities, including media training, media interviews, and press conferences and events involving executives, warriors, and other subject matter experts.

Cultivate positive relationships with the media and secure local, national, non-traditional, and trade media coverage for WWP; exercise sound judgment in representing WWP to the media and external stakeholders.

Build and manage relationships with internal teams and external partners to elevate WWP as a leading voice on veteran issues.

Work with agencies and other external vendors to execute thought leadership and public awareness campaigns.

Track and report on impact, media placements, content performance, share of voice on key issues, and campaign ROI.

Monitor and analyze media coverage and trending topics relevant to the organization and stay current on industry standards and trends.

Identify issues that may impact the organization's reputation and help develop communications plans to mitigate them.

Identify and advise on new public relations capabilities.

Prepare agendas and presentations for meetings.

Assist WWP teams with PR activities as needed for special events, fundraisers, and key initiatives.

Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.

Other related duties as assigned.

KNOWLEDGE, SKILLS, & ABILITIES

Excellent verbal and written communication skills.

Highly motivated and creative team player with demonstrated commitment to the organization's mission.

Passion for storytelling.

High energy, self-starter who can think strategically and work effectively with others to accomplish goals.

Executive presence and the ability to establish and maintain strong, collaborative relationships.

Demonstrate the highest level of professionalism and situational awareness.

Exceptional judgment.

Ability to independently manage multiple projects and stakeholder communications in a fast-paced environment; meet deadlines; and deliver high-quality content consistently.

Ability to travel, work after hours, and over weekends when needed.

Fluent in AP Style.

Demonstrated ability to handle sensitive information with a high level of discretion and confidentiality.

Unequivocal commitment to the highest standards of personal and business ethics and conduct.

Mission-driven, guided by core values, and a pleasure to work with.

EXPERIENCE & QUALIFICATIONS
Requirements

Seven years of experience in communications, public relations, journalism, or related field.

Preferences

Seven years of experience with Microsoft Office programs: Word, Excel, Outlook, PowerPoint.

Four years of experience in copywriting, editing, photography, and videography (including Adobe Premiere and Photoshop).

Four years of experience with media analytics tools, e.g., Cision or Meltwater.

One year of experience working in the nonprofit or veteran services sector.

EDUCATION
Requirements

Bachelor's degree in communications, marketing, business, journalism, or related field. Equivalent combination of applicable education, training, certification, and experience may be considered in lieu of degree.

Preferences

None.

CERTIFICATIONS & LICENSURE
Requirements

None.

Preferences

Accreditation in Public Relations (APR).

WORK ENVIRONMENT/PHYSICAL DEMANDS

General office environment; temperature controlled.

Sitting for extended periods.

May require lifting/carrying items up to 20 pounds.

Up to 20% travel.

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Wounded Warrior Project is an equal opportunity employer committed to providing equal employment opportunity to all persons without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, marital status, citizenship, age, veteran or military status, disability, genetic information, or any other characteristic protected by law.

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