Audience Architect – Audience Creation & Activation

This role is responsible for translating marketing strategy and customer engagement objectives into scalable audience frameworks, segmentation logic, and activation approaches across a complex omnichannel ecosystem. Sitting at the intersection of marketing, MarTech, and audience strategy, this role acts as a bridge between business stakeholders and technical teams. The focus is on designing how audiences should be structured, qualified, and activated across platforms such as

Adobe Experience Platform (AEP), Adobe Audience Manager (AAM), Adobe Target, Marketo , and paid media environments. This is not a platform engineering or backend architecture role. Instead, the role is centered on translating audience strategy, designing segmentation, planning activation, and ensuring audience use cases can be operationalized effectively across channels. This role operates in a complex B2B SaaS environment where audience strategy must account for account hierarchies, buying groups, multiple identities, and non-linear customer journeys.

What You Will Do

Translate Marketing Strategy into Audience Design

Partner with marketing and journey teams to translate campaign objectives, lifecycle strategies, and engagement use cases into actionable audience definitions and segmentation frameworks. Ensure audience strategies align with B2B account-based engagement models and customer journey requirements.

Design Cross-Channel Audience & Activation Frameworks

Develop scalable audience structures, qualification logic, and activation approaches that support coordinated engagement across email, web personalization, paid media, and other digital channels. Ensure audience logic remains consistent across platforms and destinations.

Define Audience Use Cases & Business Requirements

Work closely with Tech Capability Leads and platform teams to translate audience use cases into clear business and functional requirements. Help shape future audience activation capabilities by ensuring marketing needs and activation scenarios are properly documented and prioritized.

Align Audience Strategy with Platform Capabilities

Provide guidance on how audiences should be structured and activated within platforms such as AEP, AAM, Adobe Target, Marketo, and related MarTech ecosystems. Ensure audience approaches are scalable, reusable, and aligned with downstream activation requirements and platform constraints.

Ensure Audience Quality & Activation Readiness

Validate that audience definitions can be executed effectively based on available profile data, identity structures, and segmentation logic. Identify gaps or issues impacting qualification, reach, suppression, or activation performance and translate them into clear business impact.

Bridge Marketing, Martech & Technical Teams

Act as a connector between marketing stakeholders, MarTech teams, and technical capability leads to ensure audience requirements are clearly understood and operationalized. Support alignment between business goals and technical execution without directly owning engineering delivery.

What We’re Looking For

Audience strategy supports account-based and buying group engagement models

Segmentation and personalization are central to campaign performance

Cross-channel activation requires coordination across multiple MarTech platforms

Marketing objectives must be translated into scalable audience frameworks and activation logic

Audience quality and identity structure directly impact engagement and pipeline outcomes

Audience management and activation (AEP, AAM, Target, CDP)

Marketing operations or MarTech consulting

Segmentation strategy and activation planning

Omnichannel campaign orchestration and audience design

Qualifications

6+ years of experience in audience strategy, marketing operations, MarTech consulting, or audience activation roles

Strong experience in B2B SaaS or enterprise technology environments

Required hands‑on experience with audience and customer data platforms such as Adobe Experience Platform (AEP), Adobe Audience Manager (AAM), Adobe Target, Marketo, or similar CDP ecosystems

Strong understanding of audience segmentation, qualification logic, and activation frameworks

Experience designing audiences for cross-channel activation including email, web personalization, and paid media

Familiarity with account-based marketing, buying group dynamics, and complex B2B customer journeys

Ability to translate marketing requirements into structured audience use cases and business requirements

Strong collaboration skills across marketing, MarTech, analytics, and technical teams

Ability to communicate technical constraints and audience considerations in clear business terms

About MODintelechy
MODintelechy provides managed services to B2B organizations. We work with sales and marketing leaders to drive measurable growth and net revenue retention, often at the intersection of strategy, enablement, customer engagement, and change.

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