Media Strategist, Paid Social

Job Description
About This Position:

The

Media Strategist, Paid Social

is responsible for the execution of ongoing paid social media campaign activations for Lexus. The ideal candidate for this position has a passion for paid media, specifically social media, and a proven track record of implementing successful paid social media tactics on multiple platforms. This person must also possess a passion for continuous improvement and learning as the landscape continues to evolve. Prior social platform execution is preferred.

What You'll Do:

Assist the Media Supervisor, Cross Tier on the day-to-day execution of paid social campaigns for Lexus National brand support and new model launches.

Communicate with the Assistant Media Strategist on ongoing campaign activity and optimizations.

Cross agency communication to manage paid social projects and campaign planning.

Contribute to development of ongoing paid social media activation plans based on Lexus RFPs.

Execute social media advertising campaigns in various platforms based on agreed upon campaign strategy.

Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, suppression lists, lookalike audiences and more

Work closely with all platform partners and the Paid Social team to ensure media plans meet KPI goals

Ensure all billing is properly actualized each month and oversee clearing of invoices.

Manage and optimize campaign asset delivery and ensuring assets are appropriate spec

Other duties as assigned

What You Bring:

Bachelor’s Degree in Advertising, Marketing, Communication, Computer Science or related field

2-4 years of paid media experience, with a minimum of 2 years of experience with paid social advertising

Proficiency in Meta, Pinterest, TikTok, Snapchat, YouTube, Reddit, and LinkedIn including each platform’s core features and each network’s advertising capabilities

Proficiency in Ad Manager dashboards for all core platforms, including campaign creation, audience creation, and reporting

Proficiency in tools including Sprinklr; experience in Box, Google Docs, Prisma, etc.

Have strong project management and organizational skills being able to manage multiple projects and campaigns

Facebook Blueprint Media Buying Certification preferred

Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms

Self-motivated, well-organized, and assertive, with strong analytical and deductive skills

Strong interpersonal, written, and verbal communication skills

Automotive experience is strongly preferred

Why It’s Great to Work Here:

We live by our C.O.R.E. values:

Collaborative - We work together to get better stuff done than we could alone.

Optimistic - Honest and confident in our quest forward; believing the impossible is possible.

Results-driven - Creativity is always in service of results and never for its own sake.

Entrepreneurial - Build something new. Shoot for the moon.

We offer comprehensive benefits and ‘work perks’ like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + “pawternity” leave, etc.

We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires).

We’re part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.

We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.

We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.

We have a lot fun! We have a whole committee called “Team Fun” that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.

Additional Information
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

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