XDIN is a subsidiary of the ALTEN Group, with 500 employees dedicated to automotive engineering development. ALTEN is a leader in Engineering & Information Technology, operating in over 21 countries with more than 28,000 employees, 88% of whom are engineers.
Benefits
Competitive wages and performance bonuses (BOE).
Health, dental insurance benefits, vision savings plan, 401(k), and basic life insurance.
Supplemental benefits such as short‑term disability, accident, cancer, and life insurance.
Paid company holidays and earned time off.
Responsibilities
Plan and manage company marketing and branding objectives.
Prepare marketing strategies in conjunction with company executives and staff.
Research/analyze market trends; recommend changes to marketing and business development models based on analysis and feedback.
Gather, analyze, and report on customer feedback and market trends.
Develop brand messages and ensure they are consistent with company culture, values, and strategy.
Oversee creation and delivery of press releases, advertisements, and other marketing materials. Design print ads, flyers and publications.
Lead all areas of content generation and production across all media platforms.
Work within budget to develop cost‑effective marketing plans.
Cultivate and enhance external perceptions of the company, with a strong focus on social media presence and engagement with external consumers.
Develop relationships with other business or industry related organizations within the community, in alignment with marketing strategy.
Build and lead a marketing team that will create and execute new concepts, marketing channels, and partners to promote XDIN as an industry leader and employer of choice.
Partner with HR to develop internal and external communications strategies to ensure the most effective messaging and positioning of the organization.
Support recruiting by developing recruiting‑specific marketing materials and attending career fairs and trade shows.
Track all marketing and sales data and create detailed written reports and verbal presentations for senior executives.
Collaborate with business managers to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
Adjust marketing campaigns and strategies as needed in response to collected data and other feedback.
Requirements
Bachelor's Degree in Marketing, Business, or a Related Field.
5+ years in a professional marketing role.
Marketing strategy development and execution experience.
Positive team and client relationships.
Creativity; adaptability; research; analysis; writing; public speaking; interpersonal communication; leadership; people management; detail‑orientated.
XDIN is an Equal Opportunity Employer.
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Marketing Manager
XDIN · Greensboro, NC, USA ·
- Pay:
- 60.000 - 80.000
- Job type:
- Full Time