Sr. Associate, New Product Development & Affiliate Marketing

Summary of the Job
This role supports new product development by creating strategies for credit products that balance customer and business value. You'll identify trends in consumer preferences, research market changes, and build strong relationships with business stakeholders. Simultaneously, you'll incubate and launch FNBO's affiliate marketing channel as a new performance marketing acquisition channel.

Key Outcomes

Develop innovative credit card products tailored to different customer segments and partners.

Build and launch affiliate marketing as a viable performance marketing acquisition channel.

Collaborate with performance marketing team to integrate affiliate channel into overall acquisition strategy.

About This Role
New Product Development (50%)

Product Pipeline: Maintain pipeline reports, participate in prioritization meetings, and socialize updates. Identify unmet customer needs through market exploration, research, and stakeholder engagement. Develop timelines for launches with continual improvement via post‑mortems.

Market Intelligence: Conduct ongoing marketplace monitoring (economic, regulatory, consumer trends) and competitive benchmarking.

Customer Research & Testing: Develop product research briefs, manage product field work with partners, analyze results, and rapidly test new concepts to validate product‑market fit.

Product Recommendations: Prepare and present product concepts and packages to internal and external stakeholders. Track post‑launch performance and make data‑driven enhancement decisions.

Compliance & Risk: Engage compliance early to review proposed products and document risks or regulatory considerations.

Affiliate Marketing Channel Development (50%)

Channel Strategy: Develop a comprehensive strategy and business case for launching affiliate marketing. Research and evaluate potential affiliate partners (content sites, comparison engines, loyalty programs, cashback sites, credit education platforms).

Pilot Program: Design and execute a pilot with 3-5 initial partners including success metrics, budget parameters, test‑and‑learn protocols (offer testing, creative optimization, landing page variations), tracking methodology, and attribution models.

Performance Marketing Partnership: Work closely with the performance marketing team to align affiliate strategy with overall digital acquisition, integrate tracking/attribution into the existing tech stack, coordinate creative development and messaging, share learnings across channels, ensure consistent customer experience, and optimize channel mix.

Performance Management: Develop dashboards tracking traffic quality, conversion rates, approval rates by partner, customer acquisition costs, customer quality metrics (credit scores, delinquency, utilization, profitability), and lifetime value projections.

Infrastructure & Operations: Partner with MarTech, product and engineering teams to build tracking pixels, attribution systems, reporting dashboards, partner portal, and fraud prevention. Work with strategic partners to optimize payment structures. Create partner enablement materials (promotional guidelines, creative assets, product positioning, compliance requirements).

Compliance & Risk: Ensure all affiliate activities adhere to fair lending principles, UDAAP requirements, and applicable regulations. Establish fraud monitoring protocols and quality controls.

Knowledge Transfer: Document learnings, best practices, challenges, and recommendations to support future channel scaling.

Cross‑Functional Collaboration

Partner with performance marketing, account executive, finance, risk, and technology teams to align on business goals.

Coordinate between product development, targeting & segmentation, onboarding, and customer management teams.

Facilitate communication to ensure a unified approach to customer engagement.

The Ideal Candidate for This Role
Required

3‑5 years in new product development, performance marketing, or product strategy within credit card/financial services.

Strong understanding of consumer credit segmentation and targeting.

Excellent analytical skills with ability to build financial models.

Strong project management across multiple initiatives.

Excellent communication and stakeholder influence skills.

Self‑starter with entrepreneurial mindset and comfort with ambiguity.

Preferred

Experience with performance/digital/affiliate marketing.

Experience launching new products or channels from concept to market.

Familiarity with marketing attribution models and tracking technologies.

Experience with Qualtrics, Mintel, Comperemedia or related competitive intelligence tools.

Success Factors
Balance strategic thinking with tactical execution | Build strong cross‑functional relationships | Embrace experimentation and data‑driven decision‑making | Manage dual priorities effectively | Stay curious about market trends and emerging channels

Candidates must possess unrestricted work authorization and not require future sponsorship.

Compensation
Base pay range: $81,662.00‑$134,741.00. Final compensation may vary based on work experience, education, and skill level.

Work Environment
Hybrid: in-person collaboration three days a week with remote flexibility two days a week. Tools and technology provided to support seamless transitions.

Benefits Overview

Medical, Dental, Vision Insurance

401(k) with matching contributions

Time off programs

Health Savings Account (HSA)/Dependent Care

Employee banking

Growth opportunities

Tuition assistance

Short‑term/Long‑term disability insurance

Equal Opportunity & Belonging
FNBO is an equal‑opportunity employer for all employees and applicants, making employment decisions without regard to status or identity. FNBO follows federal law regarding the use of marijuana (applicable to all non‑California applicants).

Contact Information
For additional information regarding compensation and benefits, email FNBO at TAGAdmin@fnni.com. Include the job number R‑20260862 in the subject line.

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