Senior Associate, Earned Media

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Associate, Earned Media, Healthcare
Weber Shandwick is seeking a Senior Associate, Earned Media (Senior Account Executive equivalent) for its growing health earned media team and healthcare practice.

As a Senior Associate, you will be supporting earned media strategy and execution for campaign and product launches, news engine programs, disease awareness initiatives and more for our healthcare accounts. The ideal candidate has experience in or a passion for health-related work and a foundation of media relations skills. This opportunity is a fit for someone who is a strong writer, loves the thrill of a pitch, can manage multiple clients and teams, keeps a pulse on the media landscape and can bring existing and new media relationships to teams.

Responsibilities

Serves as a key integrated team member in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations team members

Generates story ideas and drafts media materials (e.g., media lists, written content, pitches and pitching reports), conducts outreach, and manages reporter/influencer relationships and media opportunities to land coverage

Research media topics, trends, important issues, and reporters in support of new assignments and projects, including new business opportunities

Attends client events and manages on-site media and influencers at local and national events

Maintains a keen interest in current news and industry trends; proactively shares insights with teams and clients to inform plans, strategies and activations

Anticipates and proactively offers solutions to senior team leadership for executional issues specific to assigned programs

Assists with client communication and manages detailed tasks with the account and earned media teams

Develops and manages project timelines and weekly action plans to ensure all deadlines on client programs are met

Identifies the development needs of junior staff and provides opportunities which allow staff members to reach their full potential

Qualifications

2 or more years’ experience in public relations at an agency or corporate in‑house (healthcare experience preferred)

Experience and interest in working with healthcare clients across industries

Excellent communication/presentation skills; verbal and written

Strong attention to detail and project management skills

Ability to multi‑task effectively and work within tight deadlines

Ability to work independently and as part of a team

Salary Range: $68,000 USD - $78,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Equal Employment Opportunity
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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