Paid Media Specialist

Description
Paid Media Specialist with 4+ years of experience managing paid media campaigns needed for a full-time, hybrid (3/2) position in Greater Boston. Must be "hands on keys" and proficient in Google Ads, LinkedIn Ads, Bing, GA4, and tag management systems. Must have experience managing hundreds of ads at one time. Salary 80-115K.

Key Responsibilities

Plan, launch, and manage paid media campaigns across multiple platforms

Monitor campaign performance and optimize targeting, creative, and budget allocation to maximize results

Use data-driven insights to improve campaign effectiveness, efficiency, and return on investment

Conduct keyword research, audience segmentation, and competitive analysis

Partner with internal teams to ensure paid media efforts are fully integrated into broader marketing campaigns

Collaborate with demand generation and subject matter experts to develop high-performing digital content

Stay current on digital marketing trends, e-commerce developments, and evolving customer behavior

Implement A/B testing and conversion tracking to support continuous optimization

Requirements & Qualifications

Bachelor's degree in Marketing, Business, or related field

4+ years of hands‑on experience managing paid media campaigns

Proficiency with platforms such as Google Ads, LinkedIn Ads, Google Shopping, Bing, Baidu, and similar tools

Familiarity with Adobe Analytics, Google Analytics, GA4, and tag management systems

Strong communication, presentation, and organizational skills

An Equal Opportunity Employer. M/F/Disability/Veterans.

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