Founding GTM Lead

What You’ll Do

Own full-cycle sales (0 → 1 → expansion)
Build pipeline across AI labs, creative AI apps, and research teams
Run sharp, consultative sales processes across:

ML / research teams
product + creative leaders

Turn ambiguous problems (“this feels off”) into clear, scoped deals
Sell across:

dataset creation
benchmarking + evaluation programs
ongoing quality systems

Close pilots → expand into long-term programs
Drive repeat revenue through strong outcomes
Own early GTM:

turn conversations into positioning + messaging
identify wedge use cases
build repeatable sales motions

Contribute to distribution:

turn work into case studies, benchmarks, and social proof
feed insights into launches and inbound

Feed learnings back into product + GTM
Help establish Contra Labs as the authority on creative evaluation
What You’re Selling

AI teams today can measure accuracy. They can’t measure taste. Customers come to us to answer:
Why does this output feel wrong?
How do we evaluate design, layout, UX, or intent?
How do we calibrate human judgment at scale?
How do we track creative quality over time?
You help them solve this — and make Contra Labs the answer.
About You

Founding AE / GTM operator — you build, not just execute
You create pipeline and momentum, not wait for it
Comfortable selling

ambiguous, non-binary value

(quality, taste, experience)
Strong at:

discovery + framing messy problems
running sharp, unscripted conversations
closing complex, non-obvious deals

Can operate across:

technical buyers (ML, research)
creative stakeholders (design, product)

You think beyond the deal:

patterns → positioning
conversations → repeatable GTM

High ownership, low ego, moves fast
Experience

Experience selling into:

AI / ML teams
dev tools
creative tooling

Experience in early-stage or ambiguous environments (0→1 or close)
Familiar with (or excited to learn):

preference-based evaluation
calibration, benchmarking, quality systems

Comfortable building and executing from scratch:

pipeline
messaging + sales materials
early pricing / packaging

Requirements

Based in San Francisco, CA
Comp

Salary:

base: $225-300k
OTE: $500k+

Medical, Dental, Vision Benefits
401k Matching
We will provide you with a company laptop on your start date

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