Marketing Manager

Marketing Manager
Department:

Marketing

Employment Type:

Full Time

Location:

St. Petersburg, Florida (FL)

Reporting To:

Emily Uselman – CMO

Compensation:

$55,000 – $60,000 per year (plus experience-based increase)

Rise Collective is seeking a highly organized, performance-driven Marketing Manager to support and coordinate marketing initiatives across our portfolio of hospitality, real estate, luxury rental, media, and service-based brands. This role is ideal for someone who thrives in a fast-paced environment, understands both creative marketing and operational execution, and can manage multiple marketing channels while driving measurable business results.

The Marketing Manager will work closely with leadership, the CMO, and the strategy team to coordinate campaigns, improve systems, build scalable marketing processes, and support revenue growth across assigned brands.

Key Responsibilities
Marketing Strategy & Campaign Coordination

Coordinate marketing channel launches and campaign rollouts with internal team leads to ensure initiatives are executed efficiently and drive incremental business impact.

Assist the CMO and strategy team with ad‑hoc marketing initiatives, launches, and cross‑brand projects.

Help organize marketing priorities, timelines, and deliverables across assigned brands.

Support traffic planning and full‑funnel marketing strategies across paid, organic, email, SMS, SEO, social, influencer, and direct booking channels.

Organic Social Media Coordination

Coordinate social media calendars, campaign schedules, and content publishing across assigned brands.

Work alongside creative, video, and content teams to ensure consistent brand execution and posting cadence.

Monitor engagement, audience growth, and platform performance KPIs.

Help organize on‑site content shoots, influencer content, and social campaign initiatives.

SEO, Local Search & Content Coordination

Coordinate with the SEO team on website optimization initiatives, keyword targeting, content strategy, Google Business Profile optimization, and organic growth opportunities.

Help organize SEO priorities, timelines, and deliverables across assigned brands.

Assist in tracking SEO, local search, and organic traffic performance metrics.

Coordinate blog content, backlink initiatives, website updates, and local search optimizations with internal and external partners.

Email & SMS Marketing Coordination

Coordinate email and SMS campaign calendars, launches, and lifecycle marketing initiatives.

Work with creative and copy teams to ensure campaigns align with brand goals and promotional timelines.

Monitor campaign KPIs including open rates, click‑through rates, conversions, and attributed revenue.

Help ensure campaigns and opt‑in processes align with TCPA/TCR and marketing compliance standards.

Website & Funnel Coordination

Coordinate website updates, landing page launches, and funnel optimization projects with web and design teams.

Help organize UTM tracking, attribution setup, and conversion tracking across campaigns.

Assist in improving customer journeys and direct booking funnel performance.

Monitor website and funnel KPIs to identify opportunities for optimization.

Community Outreach, Public Relations, Local Partnerships & Hospitality Marketing

Coordinate local partnership opportunities, vendor relationships, and community outreach initiatives for hospitality brands.

Assist with outreach to local businesses, tourism organizations, event groups, universities, wineries, restaurants, and community partners.

Help organize cross‑promotional marketing opportunities and local collaboration campaigns.

Coordinate influencer stays, hosted experiences, and partnership activations to drive local awareness and direct bookings.

Track partnership performance, referral opportunities, and community engagement impact across assigned hospitality brands.

Influencer & Partnership Marketing

Coordinate influencer outreach, partnership campaigns, and local collaboration opportunities.

Help organize influencer deliverables, timelines, campaign tracking, and follow‑up communication.

Monitor partnership performance and campaign ROI.

Support relationship management with creators, local businesses, and brand partners.

KPI Reporting & Performance Tracking

Coordinate daily, weekly, and monthly KPI reporting across assigned brands and marketing channels.

Track campaign performance, lead generation, CAC, ROAS, booking volume, and revenue attribution.

Work with leadership and team leads to identify optimization opportunities and improve marketing efficiency.

Independently monitor and optimize marketing channels based on campaign and revenue performance.

Help build and maintain reporting dashboards and marketing performance summaries.

SOPs, Documentation & Marketing Playbooks

Create and maintain marketing SOPs, workflows, documentation, and internal playbooks.

Help standardize campaign launch processes and operational systems across brands.

Organize scalable marketing processes for new and existing businesses.

Coordinate documentation efforts to improve team efficiency and long‑term operational consistency.

Qualifications & Physical Requirements
Qualifications:

3+ years of marketing experience across multiple digital marketing channels.

Experience in hospitality, real estate, luxury, or service‑based industries preferred.

Strong understanding of marketing funnels, lead generation, and conversion strategy.

Experience with Meta Ads, Google Ads, SEO, email marketing, and analytics platforms.

Experience with email marketing, SMS marketing, and campaign automation platforms preferred.

Graphic design experience preferred, including familiarity with Canva and Adobe Creative Suite.

Strong eye for branding, creative direction, and marketing aesthetics preferred.

Familiarity with platforms such as HubSpot, Guesty, Attentive, Google Analytics, Google Tag Manager, Canva, and social scheduling tools is a plus.

Strong organizational and project management skills.

Ability to manage multiple brands and priorities simultaneously.

Data‑driven mindset with strong analytical and reporting skills.

Must be able to independently monitor, manage, and optimize marketing performance across multiple channels and brands.

Excellent communication and collaboration abilities.

Physical Requirements:

Ability to work flexible hours and/or extended hours as needed to accommodate client and project needs, as well as team members and projects in multiple time zones.

Must be able to reliably commute to and work in our St. Petersburg, FL office for 4 days/week. Remote considered for exceptional candidates.

Benefits, Growth & Culture

Employee benefits – Voluntary Life, AD&D, Critical Illness, Accident, Medical, Dental, and Vision insurance benefits.

Child/Spouse benefits – Voluntary Child, Voluntary AD&D, Child Voluntary Life, Spouse Voluntary AD&D, and Spouse Voluntary Life also offered.

Paid Time Off (PTO) – Flexible paid leave for vacation, personal days, and sick time to support work‑life balance.

Incredible Growth – We are one of the fastest growing collectives in the nation. We’ve grown to 160+ employees over the past 3 years, and we own and operate 14 distinct brands within our ecosystem.

Premium Brand & Content – Our brand focuses on the luxury side of Real Estate, Investment Services, and Hospitality. Our content reflects this, and it’s rewarding working on premium Marketing campaigns.

A-Player Culture – Our company rewards A‑Player who think proactively, solve problems autonomously, and bring creativity towards finding the right solution. Work with people who will elevate your career and teach you the skills to ascend to new heights in your career.

Supporting Links: https://rise-collective.com/

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