Social Media Manager

Join the Future of Commerce with Whatnot!
Whatnot is the largest livestream shopping platform in North America and Europe, creating real businesses across hundreds of categories. We build live commerce at a scale never seen before in the West and shape an entirely new industry.

Role
We’re hiring a Social Media Manager to help us create standout, high‑performing content across platforms, with an emphasis on TikTok. This role is deeply hands‑on and focused on developing content that drives engagement, reach, and cultural relevance.

You will be responsible for end‑to‑end content creation, from ideation to execution to performance analysis.

Own content creation across social platforms, with a focus on TikTok

Concept, shoot, edit, and publish content at a high velocity

Identify trends, formats, and hooks that drive performance

Rapidly test and iterate on content ideas based on performance data

Analyze content performance and double down on what works

Collaborate with sellers, creators, and internal teams to produce engaging content

Contribute to overall social strategy while staying deeply involved in execution

You
As a Social Media Manager you should have 2–5 years of experience managing social media for a brand—preferably a startup or high‑growth environment—and the following:

Proven track record of creating content that drives engagement and growth

Deep understanding of internet culture, trends, and humor

Obsessed with what makes content perform—hooks, pacing, retention, and why people keep watching

Highly proficient in short‑form video creation (TikTok, Reels, Shorts)

Strong editing skills and familiarity with tools like CapCut, Premiere, or similar

Comfortable both behind and in front of the camera, with a natural on‑screen presence when needed

Operates with a high‑output mindset, consistently creating and testing multiple pieces of content per week

Self‑starter who thrives in a scrappy, fast‑paced environment

Benefits

Flexible Time off Policy and Company‑wide Holidays (including spring and winter breaks)

Health Insurance options including Medical, Dental, Vision

Work From Home Support

$1,000 home office setup allowance

$150 monthly allowance for cell phone and internet

Care benefits

$450 monthly allowance on food

$500 monthly allowance for wellness

$5,000 annual allowance towards Childcare

$20,000 lifetime benefit for family planning, such as adoption or fertility expenses

Retirement: 401(k) offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

Parental Leave

16 weeks of paid parental leave + one month gradual return to work (company leave allowances run concurrently with country leave requirements, which take precedence)

EOE
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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