Brand Lead, Director of Brand Marketing, Brand Marketing Lead

Build the US brand from the ground up at a global entertainment platform
Own culturedefining campaigns with real impact and visibility
About Our Client

Our client is the world's #1 audio series platform, blending AI and human creativity to redefine storytelling. With over 200 million listeners across 20+ countries, the business is profitable, rapidly scaling, and focused on establishing deep cultural relevance in the US as its next major growth market.

Job Description

As Director of Brand, US, you will own the endtoend brand vision and execution for the American market, reporting into the Global Head of Brand Marketing.Key responsibilities include: Building and owning the US brand strategy roadmap, balancing longterm positioning with nearterm impact
Leading creative development for major campaigns, brand IPs, partnerships, and storytelling moments
Translating cultural insight, data, and intuition into narratives that resonate with Gen Z and Millennial audiences
Partnering closely with content, growth, product, and media teams to launch integrated, highimpact campaigns
Defining and evolving brand voice, tone, and creative guidelines across channels and partners
Identifying and unlocking influencer, creator, media, and platform collaborations
Running testandlearn sprints to continuously refine brand performance and effectiveness
Establishing clear success metrics across awareness, consideration, engagement, and earned media impact
MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

You are a senior brand leader with experience building culturally relevant brands in entertainment, media, gaming, or consumer tech.You bring: Proven experience operating in greenfield or earlystage brand environments with a builder's mindset
Deep fluency in US consumer culture, media behaviour, and entertainment trends
A track record of creating brand platforms and campaigns from scratch, not just optimising at scale
Confidence leading crossfunctional stakeholders and holding a clear strategic point of view
Strong creative judgement, with agency experience a significant advantage
Comfort starting as an individual contributor while laying the foundations for future team growth

What's on Offer

Title: Director of Brand, US

Location: Hybrid - Culver City, Los Angeles (3 days per week)

Salary: $200,000 - $250,000 base

Exposure: Highvisibility role with direct influence on US growth and brand perception

Upside: Opportunity to build a flagship US brand with longterm leadership and equity potential

Contact

Patrice Grande

Quote job ref

JN-052026-7009367