Overview
Social is the new PR. The Sr. Marketing Manager will take responsibility to lead social media for Ipsos in the U.S., across all channels, with a special focus on LinkedIn. The position will plan and execute Ipsos’ social presence to support amplifying thought leadership, event and conference activations and prioritized solutions launches – as well as other key Ipsos internal culture activations. The focus will be on quality over quantity with a “less is more” approach, as aligned with global aims, and an upgraded strategy and creative execution.
Responsibilities
- Marketing coordination - Coordinating across TEAM CONTENT, TEAM EVENTS and TEAM OPERATIONS, maintain the social editorial calendar and be responsible for drafting and scheduling posts, creating related assets (with design support) for banners, videos, and linked resources, and monitoring and reporting on U.S. impressions and engagement.
- Global coordination - Coordinating with the Global Director of social media to ensure important global posts are locally activated and compile all relevant reports for both local and global purposes.
- Paid social - Planning and enacting paid social campaigns to amplify specific campaigns to specific audiences to meet related goals, particularly in support of ABM strategies. Enable a secondary, less-priority strategy for expanding social channels to Quora, TikTok, Instagram, Reddit, etc., to engage younger generations and find whitespace opportunities.
- Competitive analysis - Competitive tracking to identify key themes gaining traction with target buyers that the competition is driving.
- Target engagement - Engage with target audiences, track and interact with key clients and prospects.
- Internal Influencer program - Develop and manage a two-fold Social Boost program to amplify U.S. social media presence and engagement across client networks and new audiences according to strategic growth priorities. Specifically, create and manage:
- a U.S. Influencer Program – consisting of trained subject matter experts.
- U.S. Employee Advocacy effort – including training and best practices communication to achieve expanded and more consistent uptake of social media across Ipsos ranks.
Product Marketing: Creating commercial connections
To align content-driven Marketing activities with Sales, bring a commercial lens to create and connect USP-oriented messaging and collateral from targeted service line offerings to bridge to related Thought Leadership campaigns and activations.
- Service line expertise - Ensure strategic service line solutions and capabilities are connected to relevant large U.S. flagship campaigns and have updated, crisp, compelling collateral ready to connect to clients as part of planned thought leadership campaigns/publications. Develop deep relationships within the service lines and understand offers in detail at both US and global levels, coordinating with all relevant stakeholders.
- Offer amplification - Ensure strategic service line topics and offerings amplified through content forums such as Client Webinars, Data Drops, and Conference Speaking opportunities have robust client-facing collaterals and toolkits linked to publishing and events opportunities.
- Sales enablement - Serve as Marketing’s primary SALES MATERIALS Point of Contact with U.S. service line and Marketing Editorial Board (and as needed, with global service line Marketing leads) to plan and create consistent, high-quality sales collateral in online and offline formats, including core capabilities and client impact stories, coordinating with the Design Studio on asset production.
- Content standardization - Link assets to campaigns and integrate into the Templafy Content Ecosystem, serving as a single source of truth for U.S. capabilities and credentials, including service line materials and Sector overviews supporting priority targets.
- Marketing coordination - Plan and coordinate with U.S. Marketing’s CONTENT TEAM, DESIGN TEAM, EVENTS TEAM, and OPERATIONS TEAM as needed.
- Database value - Manage and ensure the quality and quantity of the U.S. Marketo database, including regular refreshes of client and prospect lists across service lines and Client and Sector teams.
What You Bring To The Role
- Proven success building B2B social campaigns that create engagement and drive conversations.
- Experience training leaders to be social influencers and training employees to engage in social amplification of company posts.
- Adept social metric management and optimization to identify what’s working well and what needs optimization.
- Technical skills to target, optimize and scale paid media on LinkedIn and other platforms. Knowledge of uploading ABM targets, data matching, and formats that deliver results.
- Unlimited curiosity to stay current on social media campaign best practices.
- An insatiable hunger to understand target markets and client needs.
- Writing skills that deliver clarity and nuance, removing jargon and delivering benefits for clients with emotional resonance.
- Deep passion for B2B commercial wins and ability to build collateral that highlights value and advances the sales cycle.
- Ability to move things forward with partial information and manage multi-stakeholder needs.
- Self-motivation to be the best at your craft by reading industry journals and networking with B2B peers.
- Familiarity with the market research industry and technology marketing.
If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds and are committed to considering candidates for available positions throughout our organization.
EEO and About Ipsos
In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $140,000 to $170,000. Your final base salary will be determined based on several non-discriminatory factors including location, work experience, skills, knowledge, education and/or certifications.
Ipsos is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.
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