Marketing Manager

LAB is seeking a Marketing Manager to join a collaborative and dedicated staff of a premiere performing arts organization. In collaboration with the Executive Director and Artistic Director, the Marketing Manager will implement brand-building marketing and communications plans that drive revenue, build attendance and long-term patron loyalty while raising LAB's brand position among local, regional and national peer organizations.

Key Responsibilities

Define new audience opportunities and deepen engagement with existing communities

Monitor cultural trends and peer organizations to identify new pathways for growth

Implement and manage paid and organic digital and traditional marketing campaigns to promote performances, programs, and institutional initiatives.

Implement a social media strategy that is aligned with institutional goals and target audiences

Contribute to all social media accounts, including but not limited to Instagram, TikTok, Facebook, YouTube, and LinkedIn, as well as emerging platforms, ensuring consistency, quality, and relevance across channels.

Develop rigorous analytics and reporting systems to inform decision-making

Partner with the Development department to align external communications and marketing efforts with institutional patron growth goals

Manage campaign spending, vendor relationships, and revenue tracking

Review institutional communications including email, website, social media, and paid advertising for brand consistency.

Lead subscription and single ticket campaigns focused on acquisition, retention, and loyalty

Manage projects with in-house and contracted designers to develop creative assets for web, email, direct, collateral, advertising, signage and social channels.

Build and maintain lists for campaign targeting, audience engagement, and cross-promotions with partner organizations.

Qualifications & Experience

Demonstrated ability to create and implement social media strategy and manage digital marketing ecosystems

Demonstrated ability to collaborate with a larger team and with stakeholders across various departments.

Strong brand sensibility, writing and editing skills

Minimum of 5 years’ experience in marketing or communications in arts related entertainment and/or media

An understanding of the Los Angeles arts community

Proven ability to manage multiple projects with attention to detail

Ability to write and/or edit content for different audiences and platforms.

Excellent communication and organizational skills.

Experience with marketing research and quantitative analysis

Experience with media planning and placement (digital, direct, radio, TV, streaming, OOH, Outdoor, print, brand collaborations)

Proficient with Word, Excel, PowerPoint, design/layout software, project management and storage platforms, CMS and CRMs, analytics platforms and social media platforms and content scheduling platforms.

Evening and weekend availability is required to support performances, events, and audience engagement.

Benefits

100% Employer-paid medical plan

401k Retirement plan

15 PTO days

7 Paid holidays

Flexible Comp days

Hybrid work schedule

Reports to Executive Director

LAB provides equal employment LAB provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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