Anchor Health LLC
Job Title/Position: Marketing/Community Education Liaison/Clinical Marketing Liaison
Reports To: Executive Director/Administrator/VP of Business Development
Responsibilities
- Facilitate patient admissions to Hospice via marketing and education activities with contracted and potentially contracted hospitals, skilled nursing facilities, respite centers, physicians, and other community resources.
- Generate business by creating and maintaining relationships with physicians and other medical professionals, community and senior organizations, hospitals, special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
- Prepare and conduct calls and in‑service presentations to potential referral sources.
- Participate in community and organizational programs, make presentations and join as a member where appropriate, to broaden knowledge of the Hospice philosophy and promote Anchor Health services.
- Promote an atmosphere that allows for the privacy, dignity and well‑being of all patients.
- Promote positive public relations with patients, family members, and healthcare providers.
- Serve as a resource internally and externally, supporting the mission and vision of the organization, particularly as it applies to palliative and end‑of‑life care.
Education
Bachelor's Degree in a related field
Professional Experience & Qualifications
- Experience in marketing, preferably hospice or other healthcare environment (e.g., Home Health, Long Term Care, Pharmaceuticals).
- Clinical liaison (LVN or RN) with strong marketing skills and experience preferred but not required.
- Strong verbal and written communication skills.
- Self‑starter with ability to create own leads.
- Ability to maintain an organized approach to territory management and work with limited supervision.
- Ability to work as part of an inter‑disciplinary team.
- Ability to meet and exceed monthly goals.
- Ability to support and promote the Hospice philosophy to referral sources in the medical industry.