Overview
A growing industrial equipment manufacturer is seeking a hands-on leader to take ownership of its dealer network, sales performance, and aftermarket service strategy. This is a high-impact role built for someone who can assess a fragmented channel, rebuild relationships, and drive revenue through dealer performance—not just manage it. You’ll lead channel strategy, influence service execution, and align sales activity with operations in a fast-moving, less-structured environment. Relocation to the North Atlanta Metro area is required.
Director Of Channel Sales Benefits And Compensation
- Base salary: $130,000–$150,000
- Performance-based bonus structure
- Medical, dental, and vision insurance
- Life and disability coverage options
- Paid time off and holidays
- High-visibility role reporting directly to executive leadership
- Opportunity to rebuild and scale a national dealer network
- Hands-on environment with real ownership and decision-making authority
Director Of Channel Sales Requirements & Qualifications
- 10+ years of experience in sales or commercial leadership within manufacturing or OEM environments
- Proven experience managing and improving dealer/distributor networks
- Strong background in capital equipment, industrial machinery, or automation
- Experience with quoting, estimating, pricing, and proposal review
- Exposure to field service operations, including installation, commissioning, or aftermarket support
- Ability to operate effectively in a small, less-structured company environment
- Must have a track record of driving revenue growth through channel performance
- Willingness to relocate to the North Atlanta Metro area
Must Haves
- Build and execute a dealer network strategy within the first 90 days with clear timelines
- Identify underperforming dealers and take action (improve, replace, or exit)
- Recruit and onboard new channel partners to fill coverage gaps
- Own dealer agreements, negotiations, and territory alignment
- Lead weekly pipeline reviews and forecasting tied to production and financial targets
- Drive promotions, pricing strategy, and sales campaigns proactively
- Align sales execution with operations, engineering, and finance to ensure delivery
Director Of Channel Sales Preferred Background & Skills
- Experience in print, packaging, labeling, or automation equipment industries
- Background working in both large and small company environments
- Experience with CRM and pipeline management tools
- Trade show and marketing campaign ownership
- Experience partnering closely with service teams or aftermarket functions
This role is ideal for a leader who moves with urgency, makes tough decisions, and takes ownership of outcomes. If you’ve rebuilt or scaled a dealer network before, this is your lane.
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