Position Information
Job No:
Work type: Non-Classified/Professional
Location: Boise, ID
Categories: Administration and Business Operations, Marketing and Communications, Morrison Center, Senior-Level
Job Summary
The Director of Marketing & Sales is part of the senior leadership team and responsible for strategy, execution, and oversight of core marketing efforts for the Morrison Center for the Performing Arts. The role focuses on show‑based marketing and revenue generation, leading ticket sales campaigns across paid, digital, and direct marketing channels. It works in partnership with the Director of Communications and uses data analytics to drive ticket sales and growth throughout Treasure Valley and Idaho, aligning with the Center's mission. The Director is accountable, collaborative, data‑driven, and detail oriented, leading cross‑functional teams and external partners to deliver results.
Essential Functions
- Strategic Leadership (25%)
- Participate in developing senior leadership goals, culture and communication.
- Manage department strategy, including objectives, KPI, staffing plans, and budgets.
- Lead a team of full‑time and part‑time staff to meet customer service and KPI goals.
- Develop and implement annual and seasonal marketing strategies aligned with revenue goals.
- Evaluate and implement emerging marketing technologies, including AI‑driven targeting and predictive analytics.
- Support annual budget through forecast ticket revenue and multi‑year earned income plans.
- Serve as key partner in cross‑departmental revenue strategy with development, rentals, and education programs.
- Marketing & Sales Strategy (50%)
- Plan and manage subscription, group, and single‑ticket campaigns using direct marketing.
- Use analytics to evaluate performance, extract insights and adjust campaigns in real time.
- Support pricing strategy development and execute dynamic pricing initiatives.
- Collaborate with Broadway Across America on the Broadway season and show sales strategy.
- Develop pricing strategies for internal and venue‑promoted events, including bundled offerings.
- Create and implement show marketing plans.
- Drive earned revenue and attendance growth for all performances and events.
- Measure loyalty and revenue generation of audiences; develop lifecycle marketing strategies.
- Lead audience development initiatives to expand reach and first‑time attendee conversion.
- Execute comprehensive marketing campaigns across paid digital, SEO/SEM, email, web, and traditional channels.
- Oversee venue‑specific digital marketing screens, subscriber app, and sales text and calls.
- Develop show‑specific sales materials via approved templates.
- Collaborate with Communications on social media campaigns that support ticket sales.
- Ensure website shows content and sales channels are accurate and timely.
- Oversee marketing technology, email, ticketing systems, CRM platforms and sales tools integration.
- Oversee market research activities to develop actionable consumer insights.
- Ensure corporate sponsorship benefits are activated.
- Operational Management (20%)
- Oversee the end‑to‑end customer journey, optimizing digital touchpoints.
- Manage ticket office and measure customer service and sales calls.
- Research and deploy best practices for a modern box office.
- Create and implement systems to streamline marketing requests and deployment calendar.
- Manage departmental budget, assess ROI, and adjust strategies.
- Align departmental KPI to organizational revenue goals.
- Develop and maintain real‑time dashboards and reporting systems.
- Create and keep streamlined show folders for marketing materials.
- Adhere to contract obligations for all performances.
- Deploy pre‑show information, surveys, and recommendation emails.
- Segment lists and A/B test email strategies.
- Support institutional initiatives such as fundraising campaigns and education goals.
- Attend conferences and learning opportunities in Broadway, arts, and venue marketing.
- Other duties as assigned (5%)
Knowledge, Skills, Abilities
- Demonstrated ability to achieve measurable earned revenue growth through data‑driven and dynamic pricing, digital marketing, and ticketing strategies.
- Proficient in Google Suite, Analytics, CRM platforms, DOMO, and Microsoft Office.
- Highly developed analytical skills, with ability to drive effective use of data.
- Proficiency in managing email sequences, A/B testing, SES, triggered campaigns, and system integrations.
Minimum Qualifications
- Bachelor’s degree or equivalent plus 5 years’ experience, including 1 year managerial experience.
Preferred Qualifications
- At least five years of senior‑level experience in marketing and/or sales.
- Experience within the arts, hospitality, entertainment, or sports marketing.
- Bachelor’s degree in Marketing, Business, or a related field.
- Availability on evenings and weekends for events.
Benefits
- Salary range $66,705 - $82,000 annually, commensurate with experience.
- 12 paid holidays; the university is closed between Christmas and New Year’s (requires use of 3 vacation days).
- 12–24 annual paid vacation days for full‑time staff based on service.
- 10.76% university contribution to ORP retirement fund for professional employees.
- Excellent medical, dental, and other health‑related insurance coverages.
- Tuition fee waiver benefits for employees, spouses, and dependents.
Required Application Materials
- Resume
- Cover letter
Application Deadline
Applications close: June 5, :55 PM Mountain Daylight Time
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