We are a category-leading, high-growth e-commerce company in the luxury consumer space, specializing in authenticated, high-value products. Over the past decade, we’ve built a trusted brand with millions of monthly visitors and a strong repeat customer base.
We are now scaling a best-in-class content marketing and organic growth engine to match our leadership in commerce.
The Role
We are hiring a Head of Content Marketing / Content Director to build and lead a modern content marketing engine that drives SEO rankings, AI search visibility (AEO), organic traffic, audience growth, and conversion.
This is not a traditional editorial or copywriting role.
This is a strategic leadership role focused on what we publish, why it matters, and how it drives measurable business outcomes.
You will own content strategy, SEO, AEO, editorial direction, and content systems—turning deep category expertise into a scalable growth engine.
Core Focus Areas
Content Marketing
SEO
Organic Growth
AEO (AI Search Optimization)
Editorial Direction
Audience Development
Conversion Optimization
Generative Engine Optimization (GEO)
What You’ll Own
- Build and lead a content marketing strategy tied to traffic, conversion, and revenue
- Define content thesis, audience segments, and topic priorities
- Decide what we publish, optimize, update, or eliminate
- Establish and maintain a clear, differentiated brand voice
- Ensure all content ladders to business outcomes
SEO, AEO & Organic Growth
- Own organic growth strategy across Google and AI-driven search platforms
- Lead SEO, AEO, and GEO initiatives (structured data, entity-based SEO, AI visibility)
- Build keyword and topic databases grounded in real consumer behavior
- Ensure the company becomes a primary cited source in AI search results
Content Marketing Systems & Operations
- Build the content operating system: editorial calendar, topic database, content inventory, and briefs
- Create scalable workflows from strategy through distribution and measurement
- Eliminate redundant or low-value content through structured systems
Editorial Quality & Brand Voice
- Set and enforce editorial standards across all channels
- Edit and approve content for SEO, email, paid media, and landing pages
- Maintain and evolve brand voice and editorial guidelines
Content Distribution & Audience Growth
- Extend content across blog, video, email, and social
- Partner with marketing on lifecycle and acquisition strategy
- Build content ecosystems, not one-off assets
- Manage and develop an in-house copywriter
- Direct external contributors and subject-matter experts
- Set performance standards and elevate output quality
- Define where AI accelerates work and where human judgment is required
What We’re Looking For
- 10+ years in content strategy, content marketing, SEO, or organic growth
- Experience as a Head of Content, Content Director, or similar leadership role
- Proven track record of building organic traffic and audience growth tied to revenue
- Deep expertise in SEO and content marketing strategy
- Strong understanding of AI search and AEO (or strong exposure)
- Strong editorial judgment and ability to shape brand voice
- Experience building content systems, workflows, and scalable processes
- Data-driven mindset focused on business outcomes
- Experience managing writers, editors, or contributors
Ideal Backgrounds
- Head of Content or Content Director at a high-growth DTC or e-commerce company
- Content leaders from modern media or digital-first businesses
- Growth-focused content leaders with strong SEO and audience development experience
Luxury or high-consideration product experience is a plus, but not required.
What This Role Is Not
- A copywriter role
- A traditional blog manager
- A pure SEO-only role
- Performance-based bonus tied to growth and revenue
- Medical, dental, and vision coverage
- PTO and company holidays
Interview Process
- Initial conversation with senior marketing leadership
- Strategic working session
- Cross-functional panel
- Final conversation with executive leadership
To Apply
Please submit your resume along with a brief note describing a content engine or audience you’ve built, including the strategy, system, and results.
The Company reserves the right to alter or amend an employee’s job responsibilities at any time based on the needs of the business. We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws. If you require alternative methods of application or screening, you must approach the employer directly to request this.
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