The Marketing Leader is responsible for leading and executing comprehensive customer acquisition strategies across print, paid media, email, and personalized marketing channels. This role drives growth by developing integrated, data-driven campaigns that attract, engage, and convert customers while aligning closely with overall business objectives. This leader will provide strategic leadership, oversee campaign execution and optimization, and partner cross-functionally to ensure marketing initiatives deliver measurable results and long-term value.
Essential Duties and Responsibilities
- Drive profitable growth by providing direction and management for all retail marketing. Leverages digital campaigns, email, circulars, signage and other mediums.
- Ensure all creative executions support brand positioning, standards and are consistent across print / store touchpoints.
- Leads customer acquisition marketing strategies through print, paid media, email, and customer personalization, deploying these strategies with a cohesive approach that drives customer growth and retention.
- Maximize circular productivity via efficient targeting, partnering with merchants on offers, planning, finance and continual testing.
- Plans and executes marketing calendar, including print and event cadence to meet budgetary guidelines. This area is responsible for overall budget and forecasting across the marketing department.
- Teach, motivate and mentor direct report and teams to encourage development and growth. Ensure a strong bench for success planning.
- Work collaboratively with Merchants, Marketing, Finance and Legal; this position is a communications hub to ensure all teams are informed of, and are aligned to all key print, planning and social media.
- Drive the team to understand personalization through research, robust testing, partnering with outside partners.
- Analyzes marketing program and business results to appropriately assess the effectiveness of marketing plans and makes recommendations to improve plan execution.
- Maintain and communicate all ad reporting, including ad recaps, quarterly recaps, event recaps and ad hoc basket and attachment analysis.
- Responsible for media / event planning for all grand openings and transitions for store closings.
Knowledge, Skills and Abilities
- 7+ years of Marketing experience preferred. Retail experience preferred.
- 3 – 5 years of leadership or people-management experience preferred.
- BA/BS Marketing, Business, or Advertising is preferred.
- Excellent communication skills. Must be highly organized, a self-starter and have strong ability to multitask.
- Must thrive in a collaborative, fast paced environment.
- Must be proficient at leading creative, digital, and financial components of the business.