Senior Director, Growth + Product Marketing
Full Time US
About the Role
We’re seeking a Senior Director of Product + Growth Marketing to drive patient and member acquisition, engagement, and retention across D2C and B2B channels (employers and health plans). This role will report to Kindbody’s Chief Operating Officer, with a dotted‑line relationship to the Chief Commercial Officer. Additional scope may include collaborating with senior leadership to assess and develop Kindbody’s product and roadmap, as well as its strategic marketing direction. This role will support Kindbody’s D2C and B2B product experience and engagement, as well as the commercial and clinical aspects of the business.
Responsibilities
- Lead, coach, and develop managers and ICs across analytics, lifecycle/email, and paid media, along with agency and contractor partners
- Drive team effectiveness through clear goals, performance management, and ongoing capability building
- Strengthen manager effectiveness and build a scalable, high‑performing organization
- Translate growth & product priorities into actionable channel strategies and execution plans with a 6–9 month horizon
- Partner with senior leadership and clinical stakeholders to align on priorities and drive implementation
- Balance strategic direction with hands‑on oversight of execution (60% strategic / 40% tactical)
- Support all product lines for D2C and B2B including capability overview, product enhancements and future solutions
- Collaborate with sales, client success and clinical teams on the development and resources related to product capabilities
- Lead managers in the development and execution of integrated campaigns across paid, owned, and earned channels
- Ensure campaigns effectively drive patient acquisition, engagement, retention, and revenue across employer and health plan segments
- Set the standard for ongoing optimization through structured testing and data‑driven decision‑making
- Own performance tracking across growth marketing, including KPI definition, measurement, and accountability
- Synthesize insights to identify risks and opportunities and inform decision‑making
- Deliver clear, actionable reporting and recommendations to senior leadership
- Manage and optimize the growth marketing budget, ensuring efficient allocation of resources and strong return on investment
- Recommend channel investment adjustments based on campaign performance and shifting business priorities
- Promote a culture of testing and continuous improvement across channels and teams
- Evaluate and scale new tools, technologies, and approaches to enhance performance
- Monitor industry trends, competitive dynamics, and customer behavior to inform strategy
- Translate insights into actionable recommendations that improve growth outcomes
- Collaborate with cross‑functional partners across product, clinical, and customer success teams to support growth initiatives
- Drive alignment on growth strategies and execution plans across stakeholders
- Contribute to problem‑solving, risk assessment, and execution planning for complex initiatives
Who You Are
- 7-10+ years of experience in product marketing and growth, including demonstrated experience leading multi‑layered teams through other managers
- Ideal candidate will have experience with employee benefits, health plan or clinical environment
- Proven experience leading managers and developing teams
- Strong analytical and problem‑solving skills
- Experience managing multi‑channel budgets and driving ROI
- Ability to navigate organizational complexity, build alignment across competing priorities, and operate with confidence in ambiguous environments
- Able to anticipate shifts, adapt strategy, and make sound decisions in fast‑moving or ambiguous environments
- Excellent communication and interpersonal skills
- Healthcare or digital health experience is a plus