Job Description
The Opportunity
GolfNow is seeking a Vice President, Marketplace Growth to lead demand‑side strategy for its marketplace and drive sustainable rounds growth. This role serves as the GM‑aligned leader responsible for shaping the golfer value proposition, promotion strategy, and demand quality approach—balancing growth, customer trust, and contribution margin.
Why This Role Matters:
This leader sits at the center of strategy and execution, translating customer insights and business priorities into clear activation frameworks that increase conversion quality, repeat engagement, and long‑term marketplace health. The role plays a critical part in strengthening how GolfNow connects golfers to courses while scaling a high‑quality, efficient growth engine.
This is a hybrid role based in Orlando, FL, offering a blend of in‑office collaboration and flexible work.
What You’ll Do
- Own and evolve the demand‑side growth strategy for the GolfNow marketplace, driving high‑quality rounds growth and improved golfer lifetime value
- Define and continuously refine the GolfNow golfer value proposition, ensuring GolfNow is easy to choose for both new and returning golfers
- Lead GolfNow’s national promotion strategy and guardrails, influencing desired golfer behaviors while protecting marketplace trust and contribution margin
- Establish frameworks for demand quality and lifecycle activation within GolfNow, increasing second‑round conversion and early retention
- Partner cross‑functionally across GolfNow marketing, product, analytics, CRM/lifecycle, and partner teams to align growth initiatives with shared business goals
- Champion an insight‑led, data‑driven approach to GolfNow marketplace growth, including experimentation, KPI design, and performance management
- Identify and scale opportunities to apply AI‑enabled tools across GolfNow growth workflows, improving personalization, decision‑making, and operational efficiency
- Drive strategic decisions across growth, contribution margin, and customer trust within the GolfNow marketplace, balancing short‑ and long‑term outcomes
Qualifications
What You Bring
- 12+ years of leadership experience in growth, marketplace, consumer, or performance marketing within digital, e‑commerce, travel, media, or subscription businesses
- Proven ability to drive sustainable growth while balancing unit economics, customer trust, and long‑term value creation
- Deep expertise in customer segmentation, behavioral activation, offer strategy, and conversion optimization
- Strong analytical mindset with experience in experimentation, KPI development, and data‑informed decision‑making
- Experience developing value propositions, messaging strategies, and go‑to‑market frameworks
- Demonstrated success leading cross‑functional teams and influencing senior stakeholders in matrixed organizations
- Familiarity with AI‑driven tools and the ability to translate emerging capabilities into practical, high‑impact workflows
How We Do It at Versant
- Trust: Build credible, data‑informed strategies that strengthen customer trust and marketplace integrity
- Teamwork: Collaborate across functions to align priorities and deliver shared outcomes
- Transparency: Communicate clearly on tradeoffs, performance, and strategic direction
- Agility: Adapt quickly to evolving market dynamics, customer behavior, and business needs
- Entrepreneurial Spirit: Identify new opportunities, including AI‑enabled innovation, to drive meaningful growth and efficiency
Why You’ll Love It Here
- Opportunity to shape growth strategy for a leading digital marketplace within a dynamic sports and entertainment portfolio
- High‑impact leadership role with visibility across senior stakeholders and cross‑functional teams
- Collaborative, innovative environment that values data‑driven thinking and continuous improvement
- Hybrid work model based in Orlando, FL, supporting both in‑person connection and flexibility
- Competitive compensation, comprehensive benefits, and opportunities for career growth across Versant’s portfolio of brands
Additional Information
VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to .
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