Overview
Vice President, Media Strategy will manage the strategy and planning process for a long‑standing, well‑known retail account. The VP is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team.
The successful candidate will possess strategic expertise in retail media, audience strategy, client leadership and team building as well as a solid understanding of media investment. Recent experience managing a Retail or CPG account is highly preferred.
Responsibilities
- Act as a thought leader and strategic partner to internal and external partners for all things retail media strategy
- Maintain an in-depth knowledge of current media industry news and brand business with a focus on upstream initiatives
- Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
- Drive Innovation and a Thought Leadership agenda both as a new business asset and within the agency to deliver modern marketing solutions for our clients.
- Work with analytics and research teams to identify and apply learnings and coordinate with investment and operations teams for flawless implementation
- Apply experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
- Write and deliver strategies and POVs and oversee the translation of these strategies into final audience recommendations/plans
- Analyze client’s audience strategies and work with internal groups to lead business case development
- Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes
- Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
- Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Qualifications
- Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
- 10+ years of experience in media planning/strategy with progressive levels of responsibility
- 7+ years of previous management experience
- Expertise within retail media strategy
- Ability to strategically plan campaigns to align with client strategic goals and KPIs
- Pitch experience with proven track record
- Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
- Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
- Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
- Ability to translate data into viable business solutions to enhance strategies and meet deliverables
- Excellent leadership ability to drive team to deliver results
Benefits and Compensation
Compensation Range: $159,695 - $229,425 annually. Eligible U.S. employees may participate in medical, dental, vision, disability, 401(k), and paid time off plans. The Company may offer additional programs such as paid family care, monetary assistance for adoption, fertility, pet adoption, and tuition assistance.
Additional benefits include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday, and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- Work‑Your‑World program encouraging employees to work from anywhere (Publicis Groupe has an office for up to 6 weeks a year based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Equal Opportunity & Accommodations
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. All your information will be kept confidential according to EEO guidelines.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
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