Marketing and Social Media Coordinator

Marketing and Social Media Coordinator
Position Overview
The Marketing & Social Media Coordinator is responsible for executing the restaurant’s local marketing strategy through social media content creation, campaign planning, and in-store promotions. This role owns the creation of photo and video content while ensuring all materials align with Chick-fil-A brand standards and voice. This role works very closely with the Sales and Brand Growth Director as needed in growing and executing sales strategies for the restaurant.

Key Responsibilities

Social Media Management & Content Creation

Plan, create, and schedule engaging content for Facebook and Instagram

Capture and produce high-quality photos, videos, and Reels in-store

Edit video content for short-form platforms (Reels, Stories, etc.)

Write captions that reflect brand voice, hospitality, and community focus

Stay current on social media trends and apply them appropriately within brand guardrails

Monitor comments and messages, responding in a timely and professional manner

Track engagement and performance to optimize future content

Content Production (Photo & Video)

Regularly shoot content inside the restaurant (guests, team members, food, events)

Stage and style food and environment shots to maintain brand quality

Edit content using mobile apps or software (light editing, transitions, captions)

Build a content library for ongoing and future use

Design & Marketing Materials

Design promotional materials using Canva (flyers, digital graphics, signage)

Ensure all visuals follow Chick-fil-A brand guardrails (fonts, colors, tone, imagery)

Prepare and print in-store marketing materials

Marketing Calendar & Campaign Execution

Collaborate with leadership to build monthly marketing calendars

Execute campaigns for promotions, events, and seasonal initiatives

Ensure timely rollout of all marketing materials and messaging

Event & Community Marketing

Support and attend in-store events (Family Nights, promotions, giveaways)

Capture live content during events for social media use

Coordinate signage and promotional materials for events

Brand Standards & Compliance

Maintain strict adherence to Chick-fil-A brand guidelines

Ensure all messaging reflects company values and a guest-first mindset

Protect brand integrity across all platforms

Qualifications

Experience creating and managing social media content for a business or organization

Strong skills in photo and video capture using a smartphone or camera

Basic video editing skills (Reels, short-form content)

Proficiency in Canva or similar toolsStrong written communication and attention to detail

Organized, proactive, and able to manage multiple deadlines

Preferred Qualifications

Experience with short-form video trends (Instagram Reels, TikTok-style content)

Basic photography composition and lighting knowledge

Experience in restaurant or local marketing

Success Measures

Consistent stream of fresh, high-quality photo and video content

Social media that feels current, engaging, and on brand

Strong guest engagement (comments, shares, participation in events)

Seamless execution of monthly marketing campaigns and events

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

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