Web Content Specialist

Global Website Content Strategist - Hybrid
Duration: 12 months

Employees are expected to work in the office a minimum of three days per week.

Only W2 candidates are eligible for this position. Third-party or C2C candidates will not be considered.

Description
The ideal candidate will be able to build upon and refine work completed by others, effectively integrating contributions into cohesive solutions. Strong collaboration skills, adaptability, and a proactive, high-energy approach are essential. This role involves working closely with global teams, including colleagues primarily based in Japan. Standard working hours are typically 8:00 AM–5:00 PM; however, flexibility is required to accommodate early morning or late evening meetings across time zones.

The Global Website Content Strategist is responsible for operationalizing the client’s global brand and website strategy into a cohesive, scalable content experience across all regions. This role ensures the global website delivers a consistent, audience-first narrative while enabling regional relevance, driving engagement, and maintaining alignment with brand, digital and governance standards.

Responsibilities

Lead execution of the global website content strategy as defined by Global Brand Marketing, ensuring consistent application across regions and platforms

Translate global narrative frameworks into structured, engaging website content across key page types

Operationalize global brand and website strategy into scalable content frameworks, templates and workflows for global adoption

Drive global content governance by establishing, managing and continuously improving workflows, standards and alignment across regions, OEMs and stakeholders

Partner with regional teams to balance global consistency with localized relevance and market needs

Execute the global content planning process, including editorial calendars, content themes and campaign alignment

Ensure all website content adheres to global brand standards, voice and tone, and digital experience guidelines

Oversee content development from brief through final delivery, ensuring quality, accuracy and strategic alignment

Collaborate with digital, IT, UX and analytics teams to ensure content is effectively implemented within AEM and supports overall user experience

Optimize content for performance, including engagement, SEO/AEO and evolving AI-driven discovery requirements

Serve as a key point of coordination across global brand, digital teams, OEMs and regions to ensure timely and consistent delivery of website content

Provide insights and recommendations to support the ongoing evolution of global website strategy based on performance and regional input

Develop and manage page briefs, content plans and messaging frameworks for global website pages, ensuring alignment with audience needs and business goals

Guide development of website content and assets, ensuring alignment with brand voice, tone and storytelling principles

Coordinate with regional marketing teams to facilitate development of relevant localized content

Manage the end-to-end content workflow, ensuring efficient progression through each stage

Execute the global digital content calendar, aligning global campaigns, product priorities and OEM and regional contributions

Review and approve website content to ensure consistency, accuracy and compliance with brand and digital standards

Collaborate with UX and digital teams to refine page structures, wireframes and content layouts to improve user engagement and clarity

Ensure content is properly structured within AEM, including tagging, metadata and taxonomy alignment to support search and discoverability

Monitor website content performance (traffic, engagement, conversion, search visibility) and recommend optimizations based on insights

Apply best practices for AEO and SEO, including structured content, clear answer-first writing, and expert-driven content development

Facilitate cross-functional meetings and working sessions to align stakeholders, resolve content issues and maintain project momentum

Support ongoing content updates, refreshes and campaign rollouts to ensure the website remains current, relevant and engaging

Requirements

Bachelor’s degree in marketing, communications, journalism or related field

5+ years of experience in website content strategy, digital content management, or global marketing roles

Experience working within a global or matrixed organization preferred

Experience supporting global website Strong understanding of global brand strategy and storytelling, including translating positioning into digital experiences initiatives or large-scale digital transformations

Experience with content governance models, including editorial calendars, workflows and approval structures

Familiarity with customer journey mapping and UX-informed content design

Excellent communication and presentation skills; able to clearly and succinctly convey ideas to diverse audiences

Strong cross-functional collaboration skills across marketing, digital, IT and regional teams

Highly organized and detail-oriented; able to manage multiple complex projects simultaneously

Familiarity with content governance models, including editorial calendars, workflows, and approval structures

Tools and Technical Skills

Expertise in English grammar and AP Style

Familiarity with digital asset management systems and content workflows

Basic understanding of HTML/CSS and web publishing fundamentals, not coding but content structure awareness

Experience working with content taxonomy, tagging and metadata structure within a CMS

Software Skills Required

Enterprise CMS platforms, preferably Adobe Experience Manager

Content planning and collaboration tools (Microsoft Office, SharePoint, Teams, project management tools)

SEO/AEO and content optimization tools (SEMrush, BrightEdge or similar)

Web analytics tools (Adobe Analytics, Google Analytics)

Exposure to UX/UI tools (Figma, Adobe XD or similar)

Preferences

Experience in a large, global organization (preferably manufacturing or industrial)

Experience in B2B marketing environments

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