Internal Communications Manager

Location: Mettawa, IL

Workplace Category: Hybrid 3x per week in office

Travel Required: Occasional

Direct Reports: No

Pay Range: $87,800-117,000

Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Position Overview
The Internal Communications Manager plays a pivotal role in driving employee engagement and alignment across Brunswick Boat Group and its iconic boat brands. Reporting to the Senior Manager of Enterprise Internal Communications, this role is responsible for developing and executing internal communication strategies that support the division’s business objectives, reinforce Brunswick’s enterprise messaging, and empower leaders and managers with the tools they need to communicate effectively with their teams. The position requires a strategic communicator and exceptional writer who can distill complex business information into clear, compelling, and actionable messages. The Internal Communications Manager will oversee execution of division-wide content strategy that focuses on driving employee engagement, specifically within the division’s frontline workforce.

Essential Functions

Develop and implement internal communication plans that support Brunswick Boat Group’s strategic priorities and brand portfolio.

Execute communication strategies and develop content to increase engagement with Boat Group’s frontline workforce.

Ensure enterprise messaging is effectively cascaded across the division through appropriate channels and leadership engagement.

Implement content strategy for Boat Group division-wide communications to ensure employees are informed and engaged.

Partner with division leaders and functional teams to craft communications that inform, engage, and inspire employees.

Create and manage content for internal channels including intranet, newsletters, digital signage, and email communications.

Support the development of toolkits and resources that enable managers to communicate consistently and confidently with their teams.

Collaborate with enterprise communications, marketing, and creative teams to produce multimedia content including video, presentations, and long-form articles.

Maintain and enhance the division’s intranet presence, ensuring content is current, relevant, and aligned with enterprise standards.

Review and edit communications for clarity, tone, and alignment with Brunswick’s brand and style guidelines.

Contribute to enterprise-wide campaigns and initiatives, ensuring divisional alignment and participation.

Assist with external-facing content and recognition efforts, including award submissions and press materials as needed.

Required Qualifications

Bachelor’s Degree in Communications, Journalism, Public Relations, or related field (or equivalent experience).

5+ years of experience in internal communications, corporate communications, or related field.

Exceptional writing, editing, and storytelling skills with a strong grasp of AP Style.

Proven ability to manage multiple projects and deadlines in a dynamic environment.

Strong collaboration and stakeholder management skills.

Detail-oriented with excellent organizational and project management capabilities.

Preferred Qualifications

Experience in corporate communications environment. Background in a manufacturing environment, within a multi-brand organization, is a plus.

Familiarity with internal communication platforms such as SharePoint, Contact Monkey, or Salesforce Marketing Cloud.

Experience developing newsletters and managing enterprise email distribution.

Video production or multimedia content creation experience is a plus.

Working Conditions
Hybrid, 3x per week in office.

Benefits
The position is eligible to participate in Brunswick's comprehensive benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and more.

Equal Opportunity Statement
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration, and we encourage individuals from all backgrounds to apply.

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