CRM Marketing Manager

Description
Merchant McIntyre & Associates is a midsize federal grants and government relations firm headquartered in Washington, D.C., that helps nonprofit clients from the higher education, healthcare, and local government sectors reach their federal funding and legislative advocacy goals.

Merchant McIntyre is seeking a CRM Marketing Manager to lead the execution and optimization of Salesforce initiatives. This role uses CRM insights to drive targeted outreach and support the Business Development team.

Key Responsibilities
CRM Strategy & Ownership

Support the development and execution of MM’s Salesforce CRM marketing strategy aligned with firm growth and client engagement goals

Serve as primary owner of CRM platform(s), ensuring data integrity, usability, and alignment with business needs

Collaborate with firm leadership, aligning business objectives with CRM workflows, segmentation strategies, and campaign architecture

Campaign Development & Execution

Work with leadership to plan and build multi-channel campaigns within Salesforce (e.g., email, newsletters, targeted outreach)

Develop audience segmentation strategies to deliver relevant, tailored messaging to key client segments

Collaborate with the Business Development team to execute the campaign lifecycle, including briefing, copy development, deployment, and optimization

Support business development efforts through targeted CRM-enabled outreach and cultivating campaigns

Client Lifecycle & Engagement

Map and optimize client and prospect journeys across touchpoints

Work with leadership to identify opportunities to improve engagement and conversion through personalized communication strategies

Partner with client service teams to align outreach with potential client needs and the cultivation stage

Data, Analytics & Optimization

Monitor and report on Salesforce and campaign performance (e.g., engagement rates, conversion, retention)

Use CRM data to generate actionable insights and continuously improve marketing effectiveness

Cross-Functional Collaboration

Partner with leadership to support pipeline development and strategic initiatives

Coordinate with external vendors or consultants as needed

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field

3–5 years of experience in CRM marketing, digital marketing, or marketing operations

2–3 years of hands‑on experience with Salesforce (or similar CRM platform such as HubSpot or Marketo)

Familiarity with CRM‑driven business development or client lifecycle marketing

Working knowledge of email marketing best practices, segmentation, and personalization

Demonstrated experience building and executing data‑driven marketing campaigns

Strong writing skills, with the ability to develop clear, compelling, and audience‑specific messaging for email campaigns, client communications, and marketing materials

Strong analytical skills with the ability to translate data into actionable insights

Experience in professional services, consulting, or government relations environments is preferred

Basic proficiency in HTML, Excel, or reporting tools is a plus

Compensation & Benefits

Full‑time, salaried position based in Washington, D.C., with opportunity for travel.

MM's benefits package includes the opportunity to participate in a Health Reimbursement Arrangement (HRA), Health Savings Account (HSA) or Flexible Spending Account (FSA), retirement benefits with a generous match, monthly transportation benefits, an annual professional development allowance, a flexible PTO policy including 13 federal holidays, and more.

Compensation range: $90,000-$115,000, commensurate with experience

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