Tory Burch Sr. Associate, Digital Marketing (Paid Social)

About the Role
You are both analytical and creative—someone who thrives at the intersection of data, storytelling, and performance marketing. You're excited to support the execution and optimization of paid social programs that drive demand, elevate brand storytelling, and deliver measurable business impact. You are highly detail-oriented and organized, with a passion for digital marketing and a curiosity for emerging trends across platforms like Meta, TikTok, and Pinterest. You enjoy working cross-functionally and are eager to contribute to full-funnel strategies—supporting everything from audience targeting and creative briefing to performance analysis and reporting.

Responsibilities
In this role, you will play a key part in bringing paid social campaigns to life, partnering closely with internal teams and external agencies to ensure seamless execution, continuous optimization, and alignment with broader marketing goals.

You will support the execution and optimization of paid social campaigns, ensuring programs are running efficiently and effectively across platforms.

This Includes:

Assisting in the day‑to‑day management of paid social campaigns across platforms such as Meta, TikTok, and Pinterest

Supporting campaign setup, trafficking, QA, and pacing to ensure campaigns launch on time and perform as expected

Partnering with internal teams (Creative, Integrated Marketing, CRM, Analytics) to align on campaign objectives, messaging, and asset needs

Coordinating the development and delivery of creative assets, including assisting with briefing, tracking, and ensuring alignment with campaign goals

Monitoring campaign performance and pulling insights from reporting to identify optimization opportunities and inform future strategies

Supporting audience targeting strategies, including leveraging first‑party data and collaborating with CRM and analytics partners

Assisting in the development of test‑and‑learn initiatives across creative, audience, and platform capabilities

Maintaining strong communication with external agency partners to support execution, reporting, and ongoing campaign improvements

Staying up to date on platform updates, digital trends, and emerging opportunities within the paid social landscape.

Qualifications
To land this role, you need:

3+ years of experience in digital marketing, paid media, or performance marketing (in‑house or agency)

Hands‑on experience or exposure to paid social platforms (Meta, TikTok, Pinterest, etc.)

Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations

Proficiency in Excel and familiarity with analytics tools such as Google Analytics (experience with MMM or incrementality tools is a plus)

Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast‑paced environment

Excellent communication and collaboration skills, with the ability to work cross‑functionally across teams

Interest in fashion, retail, luxury, or e‑commerce is preferred

A proactive, solutions‑oriented mindset with a willingness to learn and grow

Compensation
The compensation range for this position is 90,000.00 USD - 115,000.00 USD. Our offer will be based on your relevant experience and work location.

Benefits
We offer a generous set of benefits to help you take care of your health, create financial security, and achieve wellness in all areas of your life. Here are highlights of key benefits available to all Tory Burch members that work over 30 hours.

Equal Employment Opportunity
Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation
Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com.

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