Social Media & Brand Manager

About Us:

Stocked is a female owned and operated high-ends prepared foods business based in NYC. We're rewriting the rules of food delivery, trading rigid, decade-old subscription models for a premium, high-end, completely a la carte "digital deli counter" experience. Founded by food industry veterans, cookbook authors, and moms, our mission is simple: to bring the joy of a well-stocked fridge to busy households with clean, extremely delicious food that uses zero seed oils or additives.
We are a small, fast-moving team with incredible momentum. We're grown in a scrappy, word-of-mouth way until now, but we're ready to bring on someone to craft and amplify our story to drive our next phase of growth.
About the Role:

We are looking for a Social Media & Brand Manager who lives and breathes social media and understands what it looks like to grow an ecommerce brand from the inside. Loving food is a plus! This is a hybrid role that combines high-level strategy with heavy, hands-on execution. You will have the creative freedom to direct our social presence, experiment with new ideas, and shape how our brand story comes to life across digital touchpoints.
Your mission is two-fold: create highly engaging, aesthetically premium content that articulates the value of a "Stocked fridge," and tells a founder story, and use savvy social strategies to drive acquisition and growth.
Responsibilities:

Execute & Create: Concept, shoot, script, and edit high-quality, engaging short-form video (TikTok, IG Reels) and photo content. You will be the main driver of our daily visual output.
Social Strategy & Planning: Maintain and own the content calendar for Instagram and TikTok. Translate Stocked’s brand messaging into organic social campaigns that resonate with busy professionals, families, and food lovers.
Brand Storytelling: Find creative ways to highlight our core pillars—our a la carte flexibility, premium ingredients (no seed oils), and our founder story—making our digital storefront feel alive and urgent.
Marketing Partnerships: Help source, pitch, and manage relationships with like-minded brands, local influencers, and creators for collaborative content, giveaways, and community building.
Email: Maintain and iterate on our already-strong email marketing strategy, planning and creating ~3 emails/week and overseeing flows
Test & Optimize: Monitor social analytics, keeping a close eye on engagement, reach, and conversion. You’ll have the leeway to pivot, experiment with new trends, and double down on what drives actual sales.
Qualifications:

3+ years of experience managing and creating content specifically for D2C, ecommerce, or premium consumer brands (bonus points if it’s in the food/beverage or lifestyle space).
A True Creator: You are highly proficient in mobile video production—you know how to frame a shot, hook a viewer in the first 2 seconds, edit in CapCut/InShot/TikTok, and write copy that matches a premium, relatable brand voice.
An Entrepreneurial Mindset: You thrive in small team environments. You don’t wait for a detailed brief; you bring ideas to the table, take feedback, and run with execution.
Data-Informed: You care about aesthetics, but you also care about metrics. You understand how content moves a customer down the funnel from "just scrolling" to "stocking their fridge."
NYC-Based (Preferred): Since we make our food in NYC and hand-deliver locally, being able to periodically capture real-time, behind-the-scenes content in our ecosystem is a massive plus.
Why Join Us:

Benefits: Generous vacation and hybrid work policy; healthcare plans available with company match
Creative Freedom: No corporate red tape. If you have an idea on Tuesday, it can be live on TikTok by Wednesday.
Impact: You will directly influence the growth and brand perception of a fast-scaling company.
A Delicious Culture: We’re obsessed with wholesome, delicious food and a supportive, collaborative team vibe.